Month: January 2024

Bookstrapping: Modi and India: 2024 and the Battle for Bharat by Rahul Shivshankar and Siddhartha Talya

Is singing Vande Mataram, an act of apostasy for the Muslims in India? The ‘national song’ equates country with ‘motherland’ and praises the Hindu Goddesses Durga and Lakshmi as part of its lyrics. Since the Muslims don’t treat country as God, but Allah as God, isn’t this a complex situation? And was the objection to ‘Vande Mataram’ just another argument to partition the country in the late 1930s?, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

Modi and India: 2024 and the Battle for Bharat by Rahul Shivshankar and Siddhartha Talya raises questions such as Who were we? Who are we going to be? What is the idea of Bharat? And what is our new ‘tryst with destiny.’

Niva Bupa’s Nimish Agrawal: A lot of burnout conversation is because of lack of communication

Nimish Agrawal, executive president and chief marketing officer, "This too shall pass. I think that statement covers the entirety of being a very small element in the overall grand scheme of things. We become very happy and we become very sad. And that oscillation happens very quickly, which is the reason why burnout, stress and anxiety happen."

Nimish Agrawal, executive president and chief marketing officer, Niva Bupa explains, “It’s important to disconnect from work or anything that one does quite regularly because the monotony can create stress.”

Google Play expands support for real money gaming apps

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

This includes covering game types and operators not currently addressed by existing licensing frameworks, as outlined in the internet giant’s blog post on January 11.

Publicis kicks off 2024 with the One-to-One Wishes, powered by AI

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)

Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.

Former Australian advertising exec to become Queen of Denmark

Mary graduated in 1995 and launched her career in Melbourne advertising, starting as a trainee at DDB Needham before becoming an account executive. (image sourced via Forbes)

Danish monarchy undergoes shift as Crown Princess Mary, an erstwhile advertising executive ascends to the throne.

Prasar Bharati implements key revisions in DD Free Dish e-auction methodology

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country (Representative Image: Kabiur Rahman Riyad via Unsplash)

The content declaration process for broadcasters has been refined, with a new emphasis on ensuring 75 percent of the channel’s content aligns with the declared genre and language.

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.