January 2024 – Page 36

Capgemini and Albertsons Media Collective announce agreement for media planning, media operations and content creation

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

As part of the partnership, Capgemini will implement technology to automate and enhance operations for media planning, activation workflows and creative versioning, as well as insights for live campaign optimizations.

Mars Wrigley appoints Nikhil Rao as its CMO

Rao is an alumnus of IIT, Madras, and IIM, Calcutta.

Rao joins Mars Wrigley India from Mondelez where he was the Vice President – Marketing for Mondelez Southeast Asia (SEA). With a career spanning nearly 25 years.

Keyword blocklists prevent brands from reaching more audiences; impacts efforts to be more inclusive

keyword exclusion lists can block potential positive brand perceptions. (Representational image via Unsplash)

Keyword blocking also prevents advertisers from reaching an engaged and diverse audiences by using an outdated approach.

Kalyan Jewellers rolls out an ad campaign marking the occasion of ‘Uttarayan’

The campaign film captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings. (Still from the ad)

The ad film conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti.

Devyani Food Industries launches ice cream brand Infino; collaborates with Liqvd Asia for marketing initiatives

Liqvd Asia, as the agency partner, played a role in shaping INFINO's brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, public relations, and digital content. (Image source: Amazon)

Infino has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in modern trade outlets in Bangalore. Consumers in these cities can order the product through Blinkit, Zepto, or Amazon Fresh.

Tata Consumers to acquire Capital Foods, Organic India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

The formal announcement, which is likely to happen next week, will pave the way for the company to access products that have a wider taste profile, enter new markets, and broaden the portfolio with organic items that would appeal to consumers seeking healthier options.

“Overly sexualised” and “offensive”; Calvin Klein’s ad featuring FKA Twigs banned by ASA

Calvin Klein in defence of their advertisement, stated that it was similar to the ads they've released in the UK for many years. (Representational image by Joshua Hoehne via Unsplash)

The Advertising Standards Authority banned the ad after it received complaints stating that it was irresponsible and objectified women.

Privacy Sandbox APIs are not intended to be direct, one-to-one replacements for all third-party cookie: Google

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google addresses objections again Privacy Sandbox in a blogpost. According to Google, internet technologies have and will continue to evolve, but that shouldn’t block progress with the current set of building blocks.