January 2024 – Page 37

SAP elevates Kulmeet Bawa to global chief revenue officer, SAP Business Technology Platform

Kulmeet Bawa will continue to serve in his current role through February, during which time a new leader for SAP India will be announced.

In his new role, Kulmeet Bawa will be responsible for driving the growth and adoption of SAP BTP across the globe, including SAP’s artificial intelligence, data and analytics, automation, and integration.

How do startups and Indian family businesses create a win-win?

The revenue of e-commerce companies is expected to triple over the next three years to 504 billion rupees (USD 8.13 billion). (Representative image by Brett Jordan via Unsplash)

Family businesses in India play a significant role in the growth sector, contributing substantially to the country’s economic landscape. Globally, India ranks 3rd in terms of family businesses, with 111 publicly listed family-owned enterprises in 2018 that has market capitalization of USD 839 billion.

Philips is a self-care brand that travels with consumers in their life journey: Deepali Agarwal

Gaming is a big part of young teenagers' lives and a lot of our effort this year has been in participation with BGMI and some of the other gaming fraternities. (Image soured via Philips website)

Deepali Agarwal, Business Head – Personal Health at Philips helps us understand how the brand managed to find its product market fit.

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing. (Representative Image: via Unsplash)

Department of Consumer Affairs and Central Consumer Protection Authority is preparing guidelines for prevention of greenwashing by the companies with a view to protect consumer interest.

If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor

Starting 2008, Ranbir had been the brand ambassador of Pepsi. Six years later, PepsiCo extended their association with the actor through a campaign on Lay’s.

Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.

Indians placed 6.5 million food-delivery orders online on New Year’s Eve 2023: Report

The demand wasn't limited to dinner and late-night orders. Breakfast orders on NYE were 1.5-2 times the daily average, indicating early celebrations. However, dinner and late-night orders reached even greater heights, with a 2.5-3 times increase in gross merchandise value (GMV) compared to normal days. (Representative Image: mahyar motebassem via Unsplash)

Redseer’s Big Data analysis on consumer behaviour notes that the Average Order Value (AOV) on the day was also at least 30 percent higher compared to other days of the year.

Anita Nayyar moves on from Patanjali Ayurved

Anita Nayyar, who began her career at Mudra Communications went on to work across Starcom, Havas Media Group, and Zee Entertainment Enterprises.

Her next move remains unknown.

Shah Rukh Khan is CNN-News18 Indian of the Year 2023

While Shah Rukh Khan was crowned as the CNN-News18 Indian of the Year 2023, renowned filmmaker Mani Ratnam was named CNN-News18 Indian of the Year in the Entertainment category.

In his moving acceptance speech, SRK opened up about his life and career like never before. He touched upon several subjects in his almost 10-minute long speech, which included his flops before he took a break, his family’s struggles and his successful 2023.

HCLTech to drive AI-related conversations at World Economic Forum 2024

The highlight this year will be the ‘Heroes of Progress’ reception on Jan. 17 to honor WEF Global Shapers who are making significant contributions to the fields of environment, women’s empowerment, art and sustainability. (Representational image by Jezael Mengoza via Unsplash)(Representational image by Jezael Mengoza via Unsplash)

HCLTech will join forces with key stakeholders from across the globe at the 54th Annual Meeting of the World Economic Forum (WEF) in Davos from Jan. 15–19, 2024. The company will contribute to deliberations on this year’s theme of “Rebuilding Trust” and discovering solutions with transparency, consistency and accountability. HCLTech will be represented by its Chairperson… Continue reading HCLTech to drive AI-related conversations at World Economic Forum 2024