January 2024 – Page 38

Parle-G’s latest ‘G Mane Genius’ TV campaign emphasizes on inculcating values in children

The series of films takes scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’. (Stills from the ads)

The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.

Why Meta’s AI chief Yann LeCun turned down a job at Google?

LeCun also candidly mentioned, if he would have joined Google, he thinks the research culture at Google would have been different. "I might have made it a bit more open and a bit more ambitious a bit earlier," he added.

Meta’s AI chief said one of the reasons he didn’t join Google was because of ‘low pay’.

Rana Barua promoted to Group CEO of Havas India, South East and North Asia

The expansion of Barua’s scope adds nine additional markets under his leadership in his new role as Group CEO India, South East and North Asia.

Alberto Canteli will continue as chairman and CEO Havas Nordics, Benelux, Central and Eastern Europe, and Middle East.

Zoomcar hires Flipkart’s Adarsh Menon as global president

Adarsh Menon began his career at Hindustan Unilever as area sales and customer manager.

Prior to this, Adarsh Menon worked at Flipkart as senior vice president and head – new businesses (Shopsy | Cleartrip | ReCommerce).

Grand Jury Ready to Mark New Chapter for the DNPA Conclave & Awards 2024

The DNPA Awards serve as a platform to honour cutting-edge digital initiatives that have had a profound contribution in the country’s and its peoples’ progress.

The prestigious DNPA Conclave & Awards 2024, exploring the profound impacts of digital transformation, set to kick-off on 6th February 2024 in New Delhi.

Crocs India appoints Priyanka Biisht as director – marketing

Priyanka Biisht started her career Perfect Relations and went on to work across 20:20 MSL, and The Coca-Cola Company.

Prior to this, Priyanka Biisht was the head – brand marketing and comms, adidas Originals, Sportswear and Cricket, Adidas.

Zee-Sony Merger deadlock: Sony turns down Punit Goenka’s proposal on leadership issue

The statement clearly said that though SPNI has been engaged in discussions in good faith to extend the End Date but the Discussion Period has expired without an agreement upon an extension of the End Date.(Image source: Moneycontrol)

Amidst talks of the deal falling apart, in a regulatory filing on January 9, Zee Entertainment Enterprises Limited claimed that the merger was on track.

Saudi Arabia designates 2024 as the Year of the Camel in celebration of the national symbol

Blending tradition and modernity, the Year of the Camel events will support and feature the participation of local artists, writers and artisans actively contributing to the preservation and continuity of camel-themed ancestral traditions.

Throughout 2024, a series of events, exhibitions, educational programs and activities organized by the Saudi Ministry of Culture will highlight camel-inspired activities in a multitude of sectors, such as arts, fashion, quality of life, food production, culinary traditions and sustainability practices.

Luxury carmaker JLR India clocks three consecutive quarters of record sales growth

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units. The newly launched 24MY Range Rover Velar showcased an outstanding YoY growth of 183 percent in the quarter, significantly bolstering sales in the period. (Image source: Moneycontrol)

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units.

Babita Baruah to take charge as VML India CEO

Baruah joins VML India from a dual role working across WPP's Ford International Market Group as regional client lead and executive director at VMLY&R Thailand.

Baruah will partner with Saurabh Saksena, who has been elevated into the role of president.