Month: January 2024

Suta’s Bachpan campaign: Rural young artists inspire fabric creation for brand

Close to 200 children under the age of 15 participated in the initiative. Most children chose to work on themes of dreams and inspirations. (Stills from the campaign)

The brand collaborated with a local school in the village and conducted a drawing competition. The winners of the competition would see their art come to life on Suta’s fabrics i.e. dupattas and sarees.

Wunderman Thompson South Asia CEO, Shamsuddin Jasani quits

Over the past two years, Jasani has accelerated the transformation of the agency. Under his leadership the agency won large competitive pitches including Skoda, Vivo, Indigo, Hafele, NPCI, Rupay, Manyavar and Cult Sports, across creative, marTech and commerce.

Jasani joined the agency in 2021, and is now moving on to purse a new opportunity.

Dentsu Creative appoints Nikhil Kumar as managing partner – West

Nikhil Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates.

As per the mandate, Nikhil Kumar will be responsible for leading the West region, with a focus on growth and creative excellence & will be reporting into Indrajeet Mookherjee, president, Dentsu Creative.

Vibrant Gujarat Summit: Maruti to invest ₹38,200 crore in enhancing production line

The total investment for the project, excluding land acquisition costs, is ₹35,000 crore, as per the company statement. (Image source: CNBC-TV18)

Suzuki also said the group’s first battery electric vehicle will be rolled out from Maruti’s existing Gujarat plant by the year’s end. In addition to being sold in India and Europe, the car will be exported to Japan – marking the first time for Maruti to export to its parent company’s home country.

A $30-trillion Indian economy by 2047 a conservative target, says FM Sitharaman

This meeting is in the wake of RBI’s regulatory action against Paytm’s banking arm Paytm Payments Bank. On the government’s agenda, fintech and innovation in fintech stand as the topmost priority. This is followed by digital payments being a mainstay of its social sector programmes, stated a media report.

Speaking at Vibrant Gujarat Global Summit, Finance Minister Nirmala Sitharaman also said the partnership between the central government and states will be key to India becoming a developed nation by 2047 through “inclusive, empowering growth for all citizens”.

Netflix revenue soars 24 percent to Rs. 2214 crore in FY23

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Los Gatos Production Services India LLP, the entity through which Netflix reports its content investments in India, indicated a gross revenue of Rs. 3191 crore in FY23. 99 percent of this revenue came from the export of services.

Quaker Oats’ new campaign targets health conscious GenZ, says Sravani Babu, PepsiCo India

Speaking about Advani and Malhotra, PepsiCo's Sravani Babu explained that they were the most sought after couple. The company had no inkling that Kiara was the most searched celebrity. This realisation dawned upon them after they brought her on board. (Still from the ad)

Sravani Babu, associate director, and category lead – Quaker, PepsiCo India, touched upon the genesis of the new campaign featuring Kiara Advani and Sidharth Malhotra, the three newly launched variants, and the role of influencer marketing and much more.

What’s fuelling Royal Enfield’s marketing playbook?

“The real challenge with the legacy brand is how to stay true to your DNA in tradition. It is precious to a lot of our community, and one of our biggest stakeholders, which is our own 20,000 people workforce of Royal Enfield,” said Mohit Dhar Jayal.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, on building a cult brand, challenges on the road ahead, working with multi-agency partners, and more.