Month: January 2024

Are ad agencies becoming bargain basements?

The number of new and independent agencies that have started up in the last couple of years is significant. Even the number of senior and ‘not-so’ senior folks who’ve left big time agencies and started their own has gone up remarkably. (Representative image by Tamanna Rumee via Unsplash)

Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.

Warner Bros Pictures (India) net profit soars to Rs 7.20 crore in FY 2023

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Advertising and promotional expenses for the network in the fiscal year ending March 31, 2023, amounted to Rs 23.80 crore, an increase from Rs 21.12 crore in FY22.

SEBI greenlights RK Swamy’s proposed IPO

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

The funds that will be raised through the IPO will be utilized for the funding of the working capital, funding of the capital expenditure that will be incurred to set up a digital video content production studio.

Johnson & Johnson to settle ongoing talcum powder investigation with $700 million payout

J&J faces allegations that it did not warn the consumers about the health risks, including cancer, that was linked to the talc-based baby powder. (Image source: Moneycontrol)

50,000 lawsuits were lodged against the pharmaceutical industry company where it was alleged that the company failed to warn consumers about the potential risks of cancer, which include ovarian and mesothelioma.

BCCI announces Campa and Atomberg Technologies as official partners for India Home Cricket Season 2024-2026

Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce an exciting range of products and provide fans with a new-age experience at the stadiums.

BCCI joins forces with two homegrown brands, Campa and Atomberg Technologies to enhance the fan experience and elevate the stature of Indian cricket.

Nippon Paint ventures into the e-commerce segment

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms.

Indian flavours and coffee will reach the world: Starbucks’ Laxman Narasimhan

“We're going to have, early this year here in India, the Starbucks Reserve Monsooned Malabar. This is going to be in all US stores in the middle of the year.”(Image source: Forbes India)

Starbucks’ India business has recently crossed Rs. 1000 crore in revenue with just 390 stores. Narasimhan said that increasing the store count is an aggressive agenda the company is working on for India.

Cipla forays into next phase of Tuffles campaign with Shankar Mahadevan

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

With the aim of spreading the Tuffies mission nationwide, the new song will be part of the Cipla’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels.