IKEA launches ecommerce deliveries across 62 districts in Maharashtra, Karnataka, Telangana, and Andhra Pradesh

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The expansion comes into play as IKEA continues to see demand and visits from thousands of customers hailing from nearby cities and towns to shop from the IKEA stores.

Gillette India records sales worth Rs 639 crore

The company has announced an interim dividend of Rs 85 per equity share for the financial year 2023-24. (Image source: Moneycontrol)

The company reported Profit After Tax (PAT) at Rs 104 crores, up 40 percent vs year ago largely driven by productivity interventions, product price-mix and moderating cost inflation.

Layoffs: Dentsu cuts 60 jobs across UK

The agency will leverage its digital expertise to create engaging and impactful digital campaigns. (Image source: Moneycontrol)

The layoffs are part of Dentsu’s restructuring strategy to serve clients better.

Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

A still from the ad

Philips India has introduced the country’s first hair straightener designed to style with no heat damage – the Philips Hair Straightener with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting… Continue reading Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

Budget 2024: FMCG majors Parle, Godrej and Adani Wilmar share budget expectations

Mondelez and Procter & Gamble (P&G) invested Rs 2000 crore and Rs 4000 crore, respectively, in new plants, and these will be operational in the next few years.

FMCG giants Godrej, Adani Wilmar and Parle, and audio D2C brand Noise, talk about the need for a robust regulatory framework for development of healthier product offerings, the agricultural sector, fostering homegrown brands and more.

Why HT Media ‘shutting down’ Fever FM as a marketing stunt is a bad idea

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

HT Media recently announced that they would be shutting down Fever FM, a radio station under Fever Network. This was a big marketing gimmick. The radio station isn’t actually shutting down. It’s simply preparing for a relaunch and will move to a new digital home.