January 2024 – Page 9

Hemant Bakshi and Sandeep Kohli: Two Unilever execs return to take up CEO roles in India

Sandeep Kohli (left) and Hemant Bakshi (right)

Hemant Bakshi had joined Ola in his new role four months ago, Sandeep Kohli will take up the new role at Aditya Birla Group’s Novel Jewels in April 2024.

Dentsu Creative India bags digital mandate for Sony

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Dentsu Creative India will leverage its client-centric approach and expertise in marketing tech consultancy to deliver a blend of digital strategy, creative excellence, and data-driven insights.

Zee shareholders seek transparency on merger fallout with Sony

Phantom owns Zee shares worth 1.3 million after investing Rs. 50 crore. (Image source: Moneycontrol)

The shareholders have urged the company to make Sony’s termination letter public.

IKEA continues to build on accessibility and affordability: Susanne Pulverer, IKEA India CEO

Susanne Pulverer, CEO of IKEA India.

In an exclusive interview, IKEA India CEO Susanne Pulverer speaks to Delshad Irani about the Life At Home report, building omni-channel presence, new store formats and the India growth story.

COLORS becomes Number 1 Hindi GEC

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

COLORS’ current market share of 27.9 percent is the highest the channel has achieved in 12 years

Unilever Indonesia’s Sandeep Kohli returns to join Aditya Birla’s Novel Jewels as CEO

He joined the company in 1993 as a sales and marketing management trainee at HUL and eventually took on mandates in London and several regions across Asia. (Image taken from LinkedIn)

It is speculated that Kohli’s appointment will play a crucial role in ABG’s ambition.

Atomberg Technologies becomes official partner of BCCI

The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World.

The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.

Zee promoters eye increased shareholding amidst merger fallout

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Zee promoters are working on getting the family to invest more in the company and not looking at raising funds externally to reclaim their 26 percent stake.

Blockchain’s impact on ad fraud: A transparent revolution in digital advertising

the recent past, blockchain technology has emerged as a beacon of hope, with a potential to provide a secure and transparent solution to the growing challenge of ad fraud. (Representative image via Unsplash)

A recent report by Juniper estimates that 22 percent of worldwide ad spends, amounting to close to $84 bn, was lost to ad fraud in 2023.