February 2024 – Page 30

Zee says ‘not involved in any negotiations’ with Sony to salvage merger deal

On January 22, Sony terminated the proposed $10 billion merger with Zee first announced in December 2021 (Image source: Moneycontrol)

Zee clears the air on reports about a last-ditch effort to revive the $10 billion Sony merger deal that collapsed in January 2024.

League Chairman Arun Dhumal: IPL to start from March 22

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

The players’ auction for the 2024 season was held in December last year and Australian pacer Mitchell Starc became the most expensive player in the history of the league after being bought by Kolkata Knight Riders for Rs 24.75 crore.

Cricketer Shubman Gill becomes Punjab’s ‘state icon’ for Lok Sabha poll

Ceat is the flagship company of the RPG Group. It sells tyres for two-wheelers as well as passenger and commercial vehicles, among others (Image sourced via Twitter - @IPL)

The Chief Electoral Officer of Punjab has appointed cricketer Shubman Gill as a “state icon” for the upcoming Lok Sabha elections.

AI avatars to attend work meetings on behalf of employees, says Otter CEO

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

AI avatars will be able to answer 90 percent of the queries posed during meetings and ask for help from a human worker if it gets stuck, quoted Sam Liang.

NueGo partners with Delhi Capitals for the upcoming cricket season

NueGo brand logo will be featured on the leading trouser of the team’s official & training jersey, as part of the deal.

This collaboration aligns with NueGo’s core values towards promoting eco-friendly travel and empowering women.

Ecommerce businesses employing real-time personalization see 7x more purchases: Report

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

The findings are based on a detailed analysis of 500,000 messages across 43 global eCommerce businesses.

Mother’s Recipe revamps its ‘Ready to Cook’ product packaging

The redesigned packaging specifies the cooking time for each food variant. The one-step cooking method is illustrated visually on the front bottom of the pack - simply take the pack, add water, and vegetables/paneer/chicken as desired.

The revised packaging features bright background colours in a matte finish, with green for all vegetarian variants, pink for all non- vegetarian variants, yellow for regional variants, and purple for seafood variants.

Amul expects turnover to cross $10 billion mark this year

The Amul girl's tale indeed merits the adulation it receives. Originating in the late 1960s, she has become an indelible part of Indian advertising history. (Image source: Moneycontrol)

Amul Managing Director Jayen Mehta believes India can produce more than 33 percent of the total milk in the world in the next 10 years from 24 percent now.

Doctors dedicating over 2-3 hours daily to digital engagement on platforms: Mirum Health report

One of the key highlights of the report is the growing trend of telemedicine and virtual consultations. These digital avenues have not only revolutionized patient care but also opened up new opportunities for HCPs to build thought leadership in their respective fields. (Image source: Unsplash)

With a focus on the online behaviour of Healthcare Professionals (HCPs), the report reveals how digital innovation is shaping thought leadership and transforming the traditional paths to purchase in the healthcare industry.

Airline brand IndiGo calls for a creative pitch, Wunderman Thompson is the incumbent

IndiGo was in the news recently for its customer service. Shaadi.com CEO Anupam Mittal criticised Indigo for its ‘inhumane’ treatment of passengers, mentioning two flights that encountered significant delays. (Image source: CNBC-TV18)

WPP-owned Wunderman Thompson India, which was recently merged with VMLY&R to create VML India, is the incumbent agency.