March 2024 – Page 24 – storyboard18

Hero FinCorp enters multi-year partnership with Delhi Capitals IPL team

By joining forces, both entities aim to create enduring value for fans, stakeholders, and society at large. (Image sourced via BCCI on X)

By joining forces with Delhi Capitals, we believe that Hero FinCorp will have a broader and more profound market outreach among its vast audience of fans, followers, and IPL enthusiasts.

coto appoints Julius Baer’s Komal Syal as community advisor

As a Community Advisor, Komal Syal will work closely with coto's leadership team to develop strategies that promote inclusivity, diversity, and empowerment of coto women within the communities.

Komal Syal holds the Managing Director and Team Head position at Bank Julius Baer in Singapore.

Exclusive: National Payments Corporation of India calls for digital marketing pitch; Mandate to also focus on UPI awareness, RuPay

The contract period will be for 1+2 years, starting from May 2024, subject to yearly review. (Image source: Fisdom)

The onboarded agency will help the NPCI define, plan and execute digital marketing strategy for all of its products to strengthen the brand’s digital presence, with special focus on UPI awareness and RuPay.

Revolt Motors appoints Pradeep Lamba as vice president – marketing

Drawing from his experience in leadership positions at industry titans such as Samsung Electronics, Publicis Media, and Lenskart.com, Pradeep Lamba brings strategic insight to his new role.

In his capacity as marketing head, Pradeep Lamba will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors.

MyGlamm comes onboard as official beauty partner for ‘Bade Miyan Chote Miya’

Produced by Pooja Entertainment and Directed by Ali Abbas Zafar 'Bade Miyan Chote Miyan' is an upcoming film starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more. (Image by Zee Company via YouTube

The Good Glamm Group’s creator and media divisions – Good Creator Co. and Good Media Co., will collaborate with Pooja Entertainment to curate promotional content and immersive experiences for fans leading up to the movie’s release.

Kartik Aaryan re-enters his monologue era with Urbn’s new campaign

Its can even power up laptops and thus, makes the Urbn chargers a no-brainer for young couples who are always on the go.

The campaign showcases the Urbn adapter’s features of its usage across devices and super fast reliable charging solutions. Donning dual charging capability, users no longer need to carry multiple chargers during holidays.

Britannia and Mindshare roll out AI-powered camera campaign for NutriChoice featuring Ranveer Singh

Utilising image tracking in 3D space, the camera employs feature points to generate immersive mixed-reality 3D content. With an operating speed of 60 frames per second, the camera ensures video playback, even during image translation or rotation. Powering this technology is the visual transformer, an AI model engineered for similarity matching and image recognition.

With this campaign, consumers will be able to scan the QR code on their smartphones leading to experiencing a video from Bollywood actor Ranveer Singh within their smartphone camera experience.

Times of India appoints Anuraag Srivastava as director – finance and chief financial officer

Anuraag Srivastava is skilled across FMCG, retail, telecom and infrastructure. He is also skilled in business planning, management, finance, and raising private and public capital.

Previously, Anuraag Srivastava was the group chief financial officer of The Phoenix Mills.

Indian sports industry crosses Rs 15,000 crore mark: GroupM report

PAs per the GroupM report, participative sports have gained prominence, transcended traditional boundaries and fostering community engagement. From golf and cricket to marathon running, these sports have become integral to India's vibrant sports culture, with an organized market exceeding INR 1000 Crores. (Representative Image: Steven Lelham via Unsplash)

According to the GroupM ‘‘Sporting Nation – Building a Legacy’ report, in 2023, 87 percent of the sports industry spending came from cricket, amounting to INR 13,701 Cr for the year.

Supreme Court summons Baba Ramdev and Patanjali MD over misleading ads case

The Supreme Court had temporarily restricted Patanjali Ayurved from advertising anything that claims to cure diseases and illnesses such as blood pressure, diabetes, fevers, epilepsy and lupus, specified in the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954. (Image source: Moneycontrol)

This comes as part of ongoing proceedings where the Supreme Court previously issued a contempt notice against Patanjali Ayurved for persisting with misleading advertisements regarding medicinal cures.