Month: March 2024

Digital takes away uncertainty of TV viewership, says Mayank Pravinchandra Shah, Parle Products

Mayank Pravinchandra Shah, vice president - marketing, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property."Mayank Pravinchandra Shah, vice president - marketing, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property."

According to Mayank Pravinchandra Shah, vice president of Parle Products, advertisers are bound to pay the amount agreed for every TV spot aired, which is not the case with digital.

Tata Neu’s Akash Banerji to join Marico to lead media, digital transformation

With two decades of diverse experience, Akash Banerji describes himself as a 'Builder' at heart, "consistently launching new brands, innovating products, crafting compelling stories, and challenging the status quo to enter uncharted spaces." (Image source: Talentrack)

Akash Banerji started his career as a management trainee with PepsiCo and his first stint at Marico was from 2004 to 2008 in sales and marketing functions. He has also had stints at Star India, Viacom18 and Amazon India.

Microsoft and NVIDIA announce major integrations to accelerate gen AI for enterprises everywhere

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The new integrations will leverage the latest NVIDIA generative AI and Omniverse technologies across Microsoft Azure, Azure AI services, Microsoft Fabric and Microsoft 365.

Meesho CXO Harsh Chaudhary quits to join rival Flipkart as VP of consumer

In his new role, Chaudhary will lead consumer growth including acquisition and retention of consumers. According to his LinkedIn, Chaudhary will also lead Flipkart’s video commerce division.

Chaudhary joins a list of top execs who have quit Meesho in the last few months including Utkrishta Kumar, the former chief experience officer or CXO, Business and Kirti Varun Avasarala, former chief product officer.