March 2024 – Page 26 – storyboard18

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

Nykaa CEO Falguni Nayar: Success is not measured solely by profit margins or market share

Falguni Nayar also spoke about D2C brands and the evolving consumer behavior, stating that “D2C brands have the advantage of being quick-to-market and agile to adapt to changing trends – all while solving real consumer problems." Of the new D2C brands over the last few years - 44 percent have emerged in fashion & beauty. (Representative Image via Moneycontrol)

“It is measured by the lives you touch, the communities you uplift, and the legacy you leave behind,” said the founder and CEO of Nykaa.

Devyani International Ltd appoints Pradeep Das as CEO of KFC

Das is an experienced retail and QSR leader with over 26 years of experience, including stints at Nature's Basket and Big Bazar. He started his career in 1998 with Pizza Hut. Das joined Devyani International in 2022.

Pradeep Das takes over as CEO of KFC’s India operations from Rajat Luthra who joined Third Wave Coffee as CEO.

Ogilvy One announces new global leadership team; Kent Wertime appointed global CEO

Kent Wertime, a seasoned Ogilvy executive, has been appointed as the global chief executive officer of Ogilvy One. With nearly 25 years at Ogilvy, Kent previously led Ogilvy One in Asia and has since held various leadership positions. He will continue in his most recent role as Co-CEO for Ogilvy APAC. (Image source: Behance)

Ogilvy One’s leadership team includes Roberto Fara, who will take on an expanded role as the global creative experience lead for Ogilvy One and will retain his role as chief creative officer of Ogilvy Spain, along with Rajesh Midha (NoAm), among others.

Third Wave Coffee CEO Sushant Goel moves to board role; Ex-KFC CEO Rajat Luthra to take spot starting FY 24-25

The newly appointed CEO, Rajat Luthra, brings nearly three decades of extensive experience in the FMCG and QSR sectors, of which during the last 10+ years, he has been serving as the CEO of Kentucky Fried Chicken (KFC) India & Nepal (Devyani International Limited).

Goel will continue to contribute towards the growth and development of the rapidly expanding Indian coffee brand. Rajat Luthra, former CEO of Kentucky Fried Chicken (KFC) India and Nepal (Devyani International Limited) will assume the position of CEO.

Tata IPL 2024: BoAt joins as RCB and GT’s official audio and wearable partner

Additionally, boAt will be rolling out a 360-degree marketing campaign throughout the season. (Image source: Moneycontrol Hindi)

With this strategic partnership, boAt is poised to take its brand association with cricket to the next level, stated the company.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Tata IPL 2024: Thums Up, Parle, Britannia, among others to feature on JioCinema Brand Spotlight

Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been designed to help advertisers across the board, no matter what the objective, category, and scale of business, stated the company.

JioCinema Brand Spotlight will facilitate a first of its kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built.