Month: March 2024

Indian e-commerce space has seen investments of $31 billion in the last 5-6 yrs: Anupriya Acharya of Publicis Groupe

As per Anupriya Acharya, CEO, Publicis Groupe, "We invest heavily on e-commerce, which is almost like anything, anywhere, everything, right? We have invested both globally as well as locally. Even if you look at some of our acquisitions, they are pretty much in the area of e-commerce, data and technology. We also invest a lot in technology and talent."

The CEO of the group says more than 50 percent of the investments in 2023 alone have been on the D2C segment.

Jay Shetty: All you need to know about the influencer and the scandal

Recently, the life coach has come under scrutiny after The Guardian claimed he fabricated aspects of his life story and plagiarised several of his social media posts.

The influencer and life coach Jay Shetty claimed to have found inspiration from a monk in 2007, whom he followed to India. However, his friends within Iskcon stated he was already involved with Iskcon before 2007, questioning the authenticity of his narrative.

Kerala govt set to launch first state-owned OTT platform – CSpace with 42 films

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Films that have won awards or have been exhibited at major film festivals will also be streamed on CSpace.

MIB’s Joint Secy Sanjiv Shankar: Imposing carriage fees on OTT services could undermine Net Neutrality principle

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

“The attempt by telecom companies to double dip by charging both consumers and content providers raises concerns about fairness and market integrity,” stated Sanjiv Shankar, adding that voluntary commercial arrangements between telecom network operators and OTT providers may be encouraged.

Streaming growth coming from outside metros: Sushant Sreeram, Country Director, Prime Video India

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Prime Video has close to 100 projects right now in various stages of production.

MMA Global India & Publicis Commerce launches ‘D2C Advantage X Toolkit – Guide to Maximise ROI of eCommerce Investments’ report

This toolkit is the first of its kind for the C-suite and Brand Leaders on making D2C ventures a success by investing in sound strategies and having a clear value proposition, taking into considerations and capabilities required for profitability.

The toolkit consisted of a joint survey conducted by Publicis Groupe India and MMA Global India which reveals that >80% of D2C ventures are yet to achieve profitability, citing high customer acquisition costs, operational complexities, and unclear returns on investment as primary obstacles.

Prasar Bharati CEO advocates strong regulatory framework for evolving content landscape

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

As the market segments into Pay TV, Free TV, and Connected TV,Gaurav Dwivedi pointed out the importance of addressing the distinct needs of each group for optimal monetisation.

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.