Month: April 2024

Google mulls charging for internet searches with AI, in a radical change to its business model

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Google’s iconic search engine has remained free to users, as advertising keeps the revenue flowing. But the cost of artificial intelligence services could prompt the search giant to charge for AI-enhanced features.

Elon Musk’s X introduces Community Notes feature in India ahead of elections

X's Community Notes handle tweeted, “Welcome new contributors in India. Our first contributors are joining today, and we'll be expanding over time. As always, we'll monitor quality to ensure that notes are found helpful by people from different points of view. Community Notes now has contributors in 69 countries around the world, and we're adding more regularly.” (Image source: Moneycontrol)

X’s Community Notes feature enables users to participate in fact-checking tweets shared by other users and intermediaries on the platform.

Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

TAM is a media data intelligence firm monitoring AdEx and audience behaviours for TV, print, radio and digital.

Letting data lead the charge against climate change

Sustainable practices implemented through data analysis have mitigated 120 tons of carbon emissions and saved 1,980 KL of fresh water, while also generating economic savings of $12,500. Waycool’s success story underscores how data analytics can be a powerful tool for both environmental and economic progress. (Image source: Unsplash)

Businesses can streamline operations to reduce emissions, not only benefitting the environment but often leading to substantial cost savings, writes Subramanian Ananthapadmanabhan.

Paytm’s CMO Sumit Mathur quits to join Glanbia Performance Nutrition as country head

Previously, Sumit Mathur was the CMO at Kellogg India and led the overall category strategy/vision and business P&L as part of the South Asia Leadership team for five and a half years. (Image source: LinkedIn)

Sumit Mathur led Paytm as chief marketing officer. As country head at Glanbia Performance Nutrition he will oversee India and South Asia markets.

Wall Street Journal elevates Deborah Ball as Asia editor

Deborah Ball began her career as a staff reporter at Dow Jones Newswires, and in 1997, her innings began at the Wall Street Journal.

The appointment comes as Andrew Dowell, former Asia editor, transitions to a role as the Middle East editor based in Dubai, stated a media report.

Virat Kohli – a brand beyond cricket; List of Kohli’s brand endorsements

Virat Kohli, the cricketing hero, had become Virat Kohli, the marketing marvel. From transforming homes to fueling active lifestyles, his influence transcended the sport, making him a familiar face in every household. (Image source: Moneycontrol)

With two new brand campaigns in a week for Asian Paints and Amaze, Virat Kohli is the most prolific brand ambassador in the sports genre in India. Take a look at some of his brand deals and campaigns that span across categories.