April 2024 – Page 22 – storyboard18

Sales and marketing sector offering an average salary hike of 25 percent – 40 percent: Michael Page

According to the report, India's six percent GDP growth coupled with significant domestic investments and independence from external factors, positions India uniquely in the region, even amidst global challenges. (Image source: Unsplash)

As per Michael Page India Salary Guide 2024, sales and marketing sector is looking for talents for positions like digital marketing, growth manager/ leader, and growth head / business head and lucrative for professionals having expertise in digital / paid marketing, demand / lead generation and branding.

Thomas Cook India foresees continued growth in leisure travel despite elevated costs

Thomas Cook (India) plans to broaden its hotel portfolio to encompass 65 properties by 2025, a significant expansion from its current operation of around 3,000 rooms, with an ultimate target of reaching 5,000 rooms.

Madhavan Menon, Executive Chairman of the omni-channel travel company, remarked on a significant uptick in domestic and short-distance travel, covering regions including Central Asia, the Middle East, and Southeast Asia.

Vineet Singh joins Pocket FM as VP – branding and communications

A graduate from ICFAI School, Vineet has contributed to companies like BYJU’S, Embassy Group, WeWork, Google and many more.

In this role, Singh will spearhead the brand marketing, communications and creative charter, and will work closely with Rohan Nayak.

Pocket FM, BankBazaar, CashKaro join boAt vs Apple brand war

Stills from the ads

Brands like Pocket FM, BankBazaar and CashKaro.com are also joining this ‘peace trend’ with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!

NCLAT to rule on Zee-Sony merger challenges on April 15

On January 22, Sony terminated the proposed $10 billion merger with Zee first announced in December 2021 (Image source: Moneycontrol)

On August 10, the Mumbai bench of NCLT approved the merger between ZEEL and Sony which eventually got called off in January 2024.

Mira Kapoor partners with Schwarzkopf Professional to endorse their new line of clean beauty hair care products

Kapoor's choices from the Bonacure range include heat protection with Sealed Ends+, protecting her hair from heat damage during styling for a healthy look. She also recommends the pH4.5 Color Freeze formula, maintaining hair color vibrancy and pH balance, highlighted the company.

Mira Kapoor promotes the range that combines first of its kind Vegan Keratin and Clean advanced technology, which makes the hair healthier and restores its natural form creating a new benchmark for eco-friendly beauty solutions, stated the company.

ASCI Academy introduces ‘Responsible Influencing Course’ e-learning certificate

Additionally, the course addresses regulatory and platform-specific guideline requirements. A section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. (Image source: ASCI Academy website)

The certification is designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.

ZEE’s Punit Misra quits; second big head rolls after Rahul Johri

Punit Misra oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

After Punit Goenka’s 20 percent salary cut, the other big head of Punit Misra rolls.

Uber’s APAC boss Pradeep Parameswaran to get a global role: Report

The company's revenue from rides increased 74 percent to Rs 678 crore in FY23 as against Rs 388 crore last financial year.

Pradeep Parameswaran took over as President of Uber India and South Asia in 2018 and has been a key member of Uber’s regional leadership team.

WebEngage aqui-hires data scientists from Propellor.ai to bolster AI practice

Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages. (Representative Image: Mohamed Nohassi via Unsplash)

WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice.