April 2024 – Page 24 – storyboard18

InMobi elevates Aditya Varadarajan to director – India & SEA

Aditya Varadarajan started his career at Google as risk analyst and his innings at InMobi started off in 2019 as senior manager account management.

Previously, Aditya Varadarajan heading business development and account management across India & SEA for Microsoft Advertising at InMobi.

Noise hits back at boAt; Is the brand war officially on?

In the case of Noise, they striked out both ‘different’ and ‘better’, leaving just the word ‘think’.

The brand has released a reverse ad with the tagline “Maybe you should think.” Perhaps, indicating that boAt should’ve anticipated the backlash it would receive.

Byju Raveendran no longer billionaire; net worth drops from Rs. 17545 crore to ZERO

Over the last year, Byju’s has let go of thousands of employees amid its battle with slowing demand of online learning services and VC funding winter. (Image source: Moneycontrol)

Byju’s was once one of India’s most valuable startups but has been facing trouble for a number of issues ranging from accounting irregularities, of courses and mass layoffs.

Layoffs: Amazon Web Services cuts hundreds in sales and marketing teams globally

According to a Moneycontrol report, at least 500 Indian employees too were laid off previously, but the impact came in a month later after the global downsizing. (Image source: Facebook)

A year ago, AWS let go of around 27,000 employees in multiple rounds.

After Rahul Johri, is Punit Misra also on his way out of ZEE?

Punit Misra oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

Punit Misra, who is President, Content and International Markets at ZEE Entertainment Enterprises Ltd, is likely to leave the company, according to sources.

In election season, lessons marketers can learn from politicians, and vice-versa

Most politicians understand the power of storytelling. People are more likely to remember and be inspired by a compelling narrative than just facts and figures. Marketers can take a page out of their playbook by framing their brand message in a way that tells a story and elicits an emotional response from their audience, writes Lloyd Mathias. (Image source: News18)

As the politics heats up and politicians get about their campaign, it’s a good time to look at the learnings, writes Lloyd Mathias.

Bob Iger wins shareholder vote, but Disney’s future still uncertain: Successor search and box office woes linger

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

While Iger has won the shareholder battle, Disney’s challenges still remain. Some of these would be reviving the movie business, finding Iger’s successor, and navigating the complexities of streaming profitability and ESPN’s online transformation.

Martech firm SingleInterface gets $30 million funding from PayPal Ventures, Asia Partners

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

Tarun Sobhani and Harish Bahl founded SingleInterface in 2014 as a full-stack SaaS platform that offers digital marketing, customer engagement, and ecommerce solutions for multi-location brands.

The Good Glamm Group ventures into the US; partners with Serena Williams’s cosmetics brand Wyn Beauty

Celebrity backed brands are raking in the sales, with stars like Rihanna and Priyanka Chopra all in the fray and leading the pack. As many as 43 celebrity beauty brands tracked by NielsonIQ collectively surpassed $1 billion in sales for the first time in 2023. Brands with star power grew at nearly 60 percent, which was faster than the overall beauty industry growth of 11 percent. (Image source: Moneycontrol)

The Good Glamm Group has been working closely with the tennis super star over the last 2.5 years to launch WYN BEAUTY by Serena Williams.

News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement

Ajay Dang, President and Head - Marketing, UltraTech Cement, stated, "As India’s No.1 Cement brand, we understand that for the young IHB, building their home is deeply emotional. He is building not just a structure, but his identity. We have a deep sense of empathy for our consumers, UltraTech makes this critical decision safe and one that they can take with confidence."

In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.