April 2024 – Page 25 – storyboard18

Posterscope rolls out a new campaign on ‘Godzilla X Kong: The New Empire’

The entire process, from securing permissions to executing the mural, was completed within 15-day timeframe. (Still from the campaign)

The hand-painted 70 feet art piece has been put up in Sion – Central Mumbai.

UPI payments for Indian visitors in Singapore; Island nation’s tourism board and PhonePe enter strategic partnership

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots. (Image source: Unsplash)

Indian startups adopting sustainability; turning recycled plastic and botanical waste into trendy goods

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

Indian startups are redefining fashion with eco-friendly fabrics crafted from recycled plastic and banana stems, revolutionising sustainability in style.

Election season fails to boost smartphone demand

According to Counterpoint Research, there has been a decrease in smartphone sales during the initial months of the year, and a persistent sluggish pattern is anticipated in the upcoming months. (Representative Image: Rodion Kutsaiev via Unsplash)

Anticipated pre-election smartphone sales surge fails to materialise, but industry experts are hopeful for moderate growth later in the year, aligning with typical trends.

Delhi HC slaps Google with Rs 1 lakh fine. Find out why

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

Dismissing Google’s appeal against the refusal of the grant of a patent by the Assistant Controller of Patents and Designs in 2019, the Court imposed Rs 1 lakh costs on Google LLC.

Brands to focus on in-house teams to drive influencer marketing in India

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Image source: LinkedIn)

A recent EY report on influencer marketing in India states that brands are evolving their in-house teams to drive influencer marketing, while simultaneously engaging with the agencies.

Dream11’s parent Sporta Technologies is top advertiser for the first 7 IPL matches

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The brand also launched an IPL special campaign last month. The ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featured a long line of celebrities from Rohit Sharma to Preity Zinta, to Samantha Prabhu, Supriya Pathak, KL Rahul, Sanju Samson and Suneil Shetty.

SC to look into alleged non-compliance of Ajit Pawar group for not adding disclaimers for using clock symbol

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The SC has now asked the Ajit Pawar Group to showcase how many advertisements were released after the court passed the order on March 19.

Synthetic media like deepfakes drive Cyber threats surge in India: Deloitte

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

As per Deloitte’s trends report 2024, enterprises must manage GenAI-related risks through integrated risk mitigation and governance processes. India’s tech ecosystem is advancing with increased software exports, tech workforce growth, tier-2 city development, government support, and improved infrastructure, solidifying its position as a reliable tech talent hub.

IPL 17 kicks off with 4 percent surge in TV ad volume over first 7 matches

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

As per latest TAM data, Dream11’s parent company, Sporta Technologies is the top advertiser for the first seven matches of IPL 17, contributing close to 11 percent of ad volume.