Archit Gadiyar returns to Leo Burnett as executive creative director

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio of brands. The account will be handled by the Leo Burnett Mumbai team.

Archit Gadiyar’s last role at Leo Burnett was that of an associate executive creative director.

Platinum EVARA launches “I Got This” with cricketer Jemimah Rodrigues

Jemimah's cricketing journey began at the tender age of three when her grandfather gifted her a bat, igniting a passion that would define her life.

Through a series of 6 films woven around the concept of ‘6 challenging balls, 6 extraordinary deliveries’, the campaign showcases the different challenges and struggles Jemimah’s overcame in order to emerge as the cricketing icon that she is today.

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.

Sony in running to acquire 26 percent stake in Arha Media

According to Bloomberg, the Japanese entertainment company made multiple filings to India’s National Company Law Tribunal(NCLT) on Thursday to pull out of the merger agreement with Zee. (Image sourced via Sony website)

Sun TV too is in the running to acquire a similar stake in the media company. The value of the deal is said to be around Rs. 1500 crore, as per reports.

Aditya Birla Group’s new paints company Opus onboards Leo Burnett India as lead creative and strategic agency

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

As their communication partners Leo Burnett India will be working on the creative strategy and positioning for the overall brand ‘Birla Opus’, ‘Birla Opus One’ and ‘Birla Opus Calista’. DDB Mudra on the other hand will be handling the other sub brands Style, AllWood, AllDry and Prime.

Confectionery Kings: Meet the Indian execs running global ops for Mondelez, Perfetti, Mars, Hersheys

A host of leading foods and confectionery companies boasts a list of Indian executives who are transforming the business and marketing landscape through their business acumen, deep rooted customer understanding and unmatched marketing skills. (From left to right: Hemant Rupani, Anil Viswanathan, Avik Sarkar, Sameer Suneja, Ankit Desai, Deepak Iyer and Sudhanshu Nagpal. (Image source: Alchetron.com and LinkedIn))

The number of Indian executives running global operations for the world’s largest confectionery companies is on the rise. Take a look at some of the confectionery kings.

Anurag Thakur announces Film Certification Facilitation office in Chandigarh

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

CBFC facilitation office will ease certification process for regional films. Punjabi film industry to benefit
from the same.

IPL 2024: Disney Star maintains TV ad rates at Rs17-Rs18 lakh for 10 seconds

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

In a bid to push advertiser volume, there have been some nominal adjustments to ad rates this season. Additionally, Star is also working on introducing flexible packages offering improved targeting capabilities.

Industry experts share their take on ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC is the first classification which has taken a woman into account. It is the first gender-neutral classification in this country.

Ranveer Singh Mankind Pharma ad: Pharma company responds to chemists body’s objections to ad

The All India Organisation of Chemists and Druggists (AIOCD) had asked that Mankind withdraw its advertisement for vitamin supplement HealthOK, featuring Ranveer Singh, under the Consumer Protection Act 1986 and Sales of Goods Act 1930. (Image source: News18 Hindi)

The AIOCD had deemed the Mankind Pharma ad “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism”.