GroupM’s Mindshare appoints Priyadarshi Banerjee as principal partner – content+ (Unilever)

During his stint at Future Group India as marketing manager - Ack Media, Priyadarshi Banerjee held entrepreneurial responsibilities including setting up and leading the direct-to-consumer sales & marketing efforts for the licensed businesses of National Geographic, Bloomberg Businessweek and Forbes International.

Priyadarshi Banerjee, previously was the vice president – account management at Kofluence.

Supreme Court overturns ruling on Bloomberg’s ‘defamatory’ Zee article removal

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

Supreme Court reversed a trial court’s directive instructing Bloomberg to remove an allegedly defamatory article published on February 21, 2024 targeting ZEE Entertainment.

India sees improvement in consumer confidence in March 2024

Ipsos tracks the attitude of consumers across 29 countries every month on the current and future state of their local economy, their personal financial condition, the employment climate, and their purchasing and investing confidence. (Representational image via Unsplash)

Only nine countries have a National Index score of more than 50. These include Mexico at 58.6, Brazil at 56.8, Thailand at 55.5, the Netherlands at 55.1, Singapore at 53.3, the US at 53.1, Sweden at 50.9, Poland at 50.8, and Australia at 50.8

BCCI announces full schedule of IPL 2024

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

May 26 is slated to be the date of the IPL 2024 finale.

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Gen Z places a strong emphasis on safety when buying a car. They are well-informed about vehicle safety and prioritize features that elevate the safety ratings of a particular model. These safety features align with their proactive approach to personal safety. They also value practicality and want the latest safety technologies in their vehicle. (Image source: Unsplash)

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.

Sintex’s media account on pitch: Exclusive

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Image source: Unsplash)

Sintex’s media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.

Siti Networks bankruptcy case: NCLT adjourns hearing to April 3

Star had issued a disconnection notice to Siti on January 25 for non-payment of outstanding subscription dues, requiring the platform to make the payment within three weeks or face disconnection, as per reports.

Siti Networks is a multi-system operator (MSO) promoted by the Essel Group and offers a variety of channels, including HD services, digital cable TV, and broadband services.

Government initiates creation of independent regulator for e-gaming services in India

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

National Law University Delhi, in collaboration with the E-Gaming Federation, is engaging with industry stakeholders to prepare their recommendations that is expected to be submitted to MeitY post the Lok Sabha elections.