Beyond borders: Developing performance marketing strategies for the global market

Global performance marketing unlocks the potential of reaching new customer segments, increasing brand awareness on a wider scale, and aiding in maximizing return on investment. Conversely, overcoming these hurdles unlocks opportunities for exponential growth. (Representative image via Unsplash)

Cultural differences, language barriers, and local regulations influence people’s interpretations and reactions to advertising content. writes Vivek Kumar, Vice-President of Synchrony.

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.

Wipro appoints Malay Joshi as CEO of Americas 1

Malay Joshi began his career at Wipro as regional manager - comms, media and entertainment industry, Europe, and went on to hold various roles in different capacities.

Malay Joshi succeeds Srinivas Pallia, aka Srini Pallia, who has been elevated to the position of managing director and CEO of Wipro.

Ogilvy’s Hephzibah Pathak, ITC’s Anushree Ghosh, BBH India’s Parikshit Bhattaccharya among Cannes Jury

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

The Awarding Jury represents the global industry’s leading talent from a diverse range of disciplines, from across 54 markets – the highest number of markets ever represented on the Awarding Jury.

L’Oréal India appoints Raagjeet Garg as director – consumer products

In his new role, Raagjeet Garg will be responsible for the accelerated growth of L’Oréal India CPD which houses L’Oréal Paris, Garnier, Maybelline New York, and NYX Professional Makeup.

Raagjeet Garg will take over from Pankaj Sharma, who has been elevated to Managing Director – Consumer Products Division, L’Oréal Australia and New Zealand.

Smriti Irani races ahead of Mamta Banerjee, Nirmala Sitharaman as Gen Z’s popular female political choice: Hunch

Around 85.3 percent of the respondents support implementing a mandatory retirement age for politicians. This result underlines the young generation’s desire for a more dynamic political landscape, advocating for fresh leadership beyond entrenched incumbents. (Image source: X)

As per Hunch, Prime Minister Narendra Modi holds strong favor among 61.8 percent of Gen Z individuals, according to feedback from over 20,000 respondents. Additionally, a substantial 65.9 percent perceive him as the most formidable candidate.

Premji Invest to fund $50-$70 million in Canva

India is one of the fastest growing markets for Canva and the company will continue investing heavily in this region, as per co-founder and COO Clifford Obrecht who also said that the country also has one of the largest creator communities on Facebook. (Image sourced from Canva's website)

This is part of Canva’s recent secondary market sale, where shares worth $1.6 billion changed hands between existing and new shareholders, at a valuation of $26 billion.