NBCUniversal’s Krishan Bhatia to join Amazon as vice president – global video advertising, Amazon Ads

In his new role, he will lead global sales where he would seek to monetise Amazon's growing video operations that is tied to Prime Video, Twitch and Freevee. (Image source: X)

In his new role, Krishan Bhatia will lead global sales where he would seek to monetise Amazon’s growing video operations which is tied to Prime Video, Twitch and Freevee.

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

PM Narendra Modi meets India’s top gamers

The Prime Minister even tried his hand at a few games including mobile games, PC, console games and VR.

The PM met a total of 7 gamers/gaming creators including Animesh Agrawal, Naman Mathur, Mithilesh Patankar, Payal Dhare, Tirth Mehta, Ganesh Gangadhar, and Anshu Bisht.

Mercedes Benz to launch 9 new vehicles in 2024

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Mercedes-Benz has clocked the highest ever sales in a month, quarter and fiscal, in its 30 years of Indian operations.

Top Ramadan and Eid ad campaigns that stood out

Over the years, we’ve seen some great ad campaigns that tap into the emotions that the festival exudes, which have made an impact on the people everywhere. (Stills from the campaigns)

Let’s have a look at the best Ramadan and Eid campaigns by brands this year and in the past that stood out and made an impact.

Sharp India appoints Sujai Karampuri as CEO

Sujai Karampuri has experience in telecommunication industry, creating businesses, developing and launching products and solutions in the high-barrier-to-entry wireless technologies such as cellular RAN (2G, 3G, 4G), broadband wireless Access (WiMAX, WiFi), carrier grade networks and cellular offload. (Image source: digitimes)

Sujai Karampuri led Sharp India as chairman.

Biryani reigns this Ramzan with close to 6 million orders

Traditional favorites like Biryani, Haleem, and Samosa continued to dominate the Iftar table, showcasing their enduring popularity during Ramzan.

Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.

Gaming industry to almost double to $6 billion by 2028: Report

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

The report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.

OnePlus products to not be sold by retail chains starting May 1

ORA is the registered Organised Retail Association which has 23 members including Poorvika, Sangeetha, Big C, and Pooja in the Southern and Western regions. (Image source: Unsplash)

Indian – Southern and Western retail chains to stop selling OnePlus products due to unresolved issues of narrow profit margins, delays in claim processing and bundling.