FCB India appoints Ashima Mehra as CEO

Ashima Mehra joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and enhancing market presence.

As FCB India’s new CEO, Ashima Mehra will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.

2023 EV battery market growth exceeds that of EVs, Chinese dominance continues

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Average battery capacity continues to be an important metric, and expanding range, especially for mid-to-high EVs, is a priority for OEMs.

CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group

As per Nidhi Mehta, Director – Finance, GOZOOP Group, “A CFO should be made an integral part of all important decision-making of the agency. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets, could lead to some amazing outcomes for both the client and the agency”.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

NBCUniversal’s Krishan Bhatia to join Amazon as vice president – global video advertising, Amazon Ads

In his new role, he will lead global sales where he would seek to monetise Amazon's growing video operations that is tied to Prime Video, Twitch and Freevee. (Image source: X)

In his new role, Krishan Bhatia will lead global sales where he would seek to monetise Amazon’s growing video operations which is tied to Prime Video, Twitch and Freevee.