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Mast or Meh? Cred’s new ad ft. Rajamouli and David Warner is an unexpected match that worked

Still from the ad.

It’s a fresh take on the kind of ads we’ve been seeing in the fintech sector and a step forward from what you would usually expect Cred ads to be. Rating: Mast.

FCB India appoints Ashima Mehra as CEO

Ashima Mehra joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and enhancing market presence.

As FCB India’s new CEO, Ashima Mehra will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.

Kiran Ramamurthy to join Ogilvy Group’s 82.5 Communications as CEO

Kiran Ramamurthy began his career at Leo Burnett, and went on to work across Lowe India, Lenovo India, Via, Nova Medical Centers and Ogilvy & Mather.

Kiran Ramamurthy is serving his notice period till the end of April and is set to join an Ogilvy Group company.

2023 EV battery market growth exceeds that of EVs, Chinese dominance continues

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Average battery capacity continues to be an important metric, and expanding range, especially for mid-to-high EVs, is a priority for OEMs.

India’s EV sales nearly double in 2023; Rise 66 percent in 2024

BYD, with just two models in its India line-up – e6 MPV and Atto 3 SUV, grew over 1500 percent in 2023. (Image source: Unsplash)

With a strong portfolio and strategic tie-up with Uber, Tata Motors held more than two-thirds of the country’s EV market in 2023 but lost some share to Mahindra & Mahindra and BYD.

CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group

As per Nidhi Mehta, Director – Finance, GOZOOP Group, “A CFO should be made an integral part of all important decision-making of the agency. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets, could lead to some amazing outcomes for both the client and the agency”.

Calcutta HC grants Emami interim relief in Fair & Handsome trademark infringement case against HUL

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The court also added that it is a foreseeable consequence that Emami’s business and goodwill will be damaged due to the misrepresentation.

The Walt Disney Company’s Dwijendra Parashar joins Rajasthan Royals as head of marketing

Parashar began his career at Samsung Electronics as senior engineer and went on to work at Pidilite Industries.

Previously, Dwijendra Parashar led The Walt Disney Company as senior marketing manager – cricket, marketing lead Cricinfo.

Tata Motors reports 8 percent rise in total global wholesales at 3,77,432 units for Q4 FY2024

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

Global wholesales of Tata Motors passenger vehicles, including electric vehicles, in Q4 FY24 were at 1,55,651 units, higher by 15 per cent as against Q4 FY23, as per reports.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.