Why should laundry only be the woman’s responsibility?, asks Mukta Maheshwari, CMO, P&G India

Mukta Maheshwari’s home situation somewhat relates to the campaign, which aims to foster a culture of equal ownership and accountability of household responsibilities between men and women.

In her first interview with Storyboard18 in her new role, Mukta Maheshwari says that nine years ago when P&G started #ShareTheLoad campaign, 75 percent of men felt that doing the laundry was a woman’s job. Today, only 25 percent think so, as per P&G. That’s good progress, but is that enough?

Modi’s Gen Z masterstroke: PM creates social media buzz with gamers days before Lok Sabha polls

Adding to the buzz, many top gaming creators have proudly pinned their images with the PM on their social media profiles. So much so just after a 2.36 minutes teaser.

Prime Minister Narendra Modi’s engagements with top creators and gamers has fuelled social media frenzy and highlighted his strategies to connect with Gen Z voters ahead of elections.

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It’s not just balance. It’s a larger control on the narrative of your life: Subin Sivan of Cargill India

According to Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, "I think balance in life doesn't just come from intent alone. Almost everyone I know intends to have a good balance, but it requires one to actually build positive habits on a daily basis in a disciplined way. Making time for people and things that matter in life requires discipline so that you're in control of one's life."

Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, said, “OTT platforms today are almost at 34 percent-35 percent penetration. That’s more than 400 to 450 million households in India.”

Bookstrapping: The Man Who Avenged Bhagat Singh by Abhijeet Bhalerao

Traitor Phanindra Nath Ghosh was an important member of the armed revolutionaries. What made him turn informer against Bhagat Singh?, questions Reeta Ramamurthy Gupta. (Image source: Amazon)

There is a section in the book, in which Baikunth Sukul is reading Gandhiji’s criticism of the train bombing (carrying Viceroy Irwin), done by the armed revolutionaries. This article plunged a dagger at the hearts of all those Indians who had picked up guns and knives, as the tools to win freedom! Gandhian philosophy was firmly opposed to violent means, writes Reeta Ramamurthy Gupta.

Kraft Heinz’s Irina Rodina joins Bacardi as senior vice president – marketing strategy and operations

In her new role, Irina Rodina will drive strategic alignment and marketing transformation with global CoE in media and partnerships, customer marketing, strategy, insights and data analytics, innovation, planning, capability, brand homes.

Previously, Irina Rodina led The Kraft Heinz Company as chief marketing officer, Northern Europe.

How sneakers made their way into corporate culture

As sneaker culture continues to evolve, these top 5 trending sneakers exemplify the fusion of style, comfort, and cultural relevance. (Representational image via Unsplash)

As the boundary between work and leisure blurs, sneakers have seamlessly integrated into our wardrobes, offering comfort and style in equal measure.