Maruti Suzuki goes beyond mileage focus; new marketing chief Partho Banerjee reveals the auto major’s strategy

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content.


The auto giant’s new senior executive officer – marketing and sales, Partho Banerjee talks about how data analytics, precision targeting and AI will be shaping the future course of Maruti’s campaigns.

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Global elections: Meta claims to have 40,000 people working on safety and security

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Meta claims to have developed a comprehensive approach to elections on its platforms like Facbeook, Whatsapp and Instagram over the years.

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content.


Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.

Bournvita among drinks to be removed from e-commerce platforms’ “health drinks” section, says Govt

The Govt advised all e-commerce companies and portals to remove drinks and beverages that included Bournvita from the ‘heathy drinks’ category. (Image sourced via Instagram)

The National Commission for Protection of Child Rights (NCPCR) said that there is no “health drink defined under the FSS Act 2006, rules and regulations as submitted by FSSAl & Mondelez India”.

Why should laundry only be the woman’s responsibility?, asks Mukta Maheshwari, CMO, P&G India

Mukta Maheshwari’s home situation somewhat relates to the campaign, which aims to foster a culture of equal ownership and accountability of household responsibilities between men and women.

In her first interview with Storyboard18 in her new role, Mukta Maheshwari says that nine years ago when P&G started #ShareTheLoad campaign, 75 percent of men felt that doing the laundry was a woman’s job. Today, only 25 percent think so, as per P&G. That’s good progress, but is that enough?