The auto giant’s new senior executive officer – marketing and sales, Partho Banerjee talks about how data analytics, precision targeting and AI will be shaping the future course of Maruti’s campaigns.
EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan
In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.
CXO Moves: Exec movements across L’Oréal India, FCB India, Wipro, Kellanova among others
Executive moves in the world of brands and agencies.
Global elections: Meta claims to have 40,000 people working on safety and security
Meta claims to have developed a comprehensive approach to elections on its platforms like Facbeook, Whatsapp and Instagram over the years.
Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May
India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.
ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach
ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.
Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends
Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.
Bournvita among drinks to be removed from e-commerce platforms’ “health drinks” section, says Govt
The National Commission for Protection of Child Rights (NCPCR) said that there is no “health drink defined under the FSS Act 2006, rules and regulations as submitted by FSSAl & Mondelez India”.
Digital commerce experiences get boost with composable storefront solutions
LTIMindtree has introduced composable storefront solution on Salesforce to quick-launch digital commerce experiences.
Why should laundry only be the woman’s responsibility?, asks Mukta Maheshwari, CMO, P&G India
In her first interview with Storyboard18 in her new role, Mukta Maheshwari says that nine years ago when P&G started #ShareTheLoad campaign, 75 percent of men felt that doing the laundry was a woman’s job. Today, only 25 percent think so, as per P&G. That’s good progress, but is that enough?