Tag: Ad Agency

Dentsu hires Unmesh Pawar as chief people officer for India and South Asia

Unmesh has more than 25 years of experience in diverse aspects of human resources, with an early foundation in services and consulting. He has built differentiated capabilities for well-known brands such as Accenture, Mastek, Tata, and Peerless by designing and deploying innovative talent management practices. Previously, he served as KPMG's chief people officer, guiding the brand through a period of rapid change, and delivering on a progressive people agenda.

Sunil Seth, who has been supporting the network as human resource director-South Asia, will continue to maintain his role in Dentsu India. He will report to Pawar and focus on the people function’s operations.

GroupM Media India’s Prasanth Kumar is AAAI’s new president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

The talent issue in advertising is not all about money. Here’s why

The best advertising talent were not graduates of Indian Institutes of Technology or Indian Institutes of Management; they were people with interest in art, music, theatre, writing and so on. Advertising attracted them because of the pleasure it promised -- to see their work on TV, to see their slogans mouthed by every kid in the country, or it become part of the pop culture, writes Neeraj Sharma. (Representational image via Unsplash)

Advertising has never been the best paymaster, but outsiders perceive it to be an interesting career. Advertising has also always been a profession that happened to people, one they discovered or stumbled upon, writes our columnist.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Madison Digital sets up a new creative and social media unit, Madison Loop

Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. (Representational image via Unsplash)

Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.

Biz Moves: LodestarUM, BBDO India, L&K Saatchi & Saatchi and Social Neeti

Mediabrands India’s agency Lodestar UM, who has been working with BMW India for the last five years has retained the integrated media mandate. The mandate spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The agency retained the account in a competitive pitch which was held from March to October.(Representative image via Unsplash)

Keep up with all the key business wins and account movements.