Ad Agency – Page 19 – storyboard18

Why Ambi Parameswaran wrote a book on personal branding

For someone moving up the hierarchy, a well-crafted personal brand can make the journey that much smoother, believes Ambi Parameswaran. (Representational image via Unsplash)

A company that has leaders who are respected personal brands can attract and retain better talent, says Parameswaran. Read on to know more tips on personal branding from the veteran.

Zoo Media enters New York; partners with Dawn

(L to R) Bob Kantor, Pratik Gupta and Suveer Bajaj.

The company will offer Web 3.0, metaverse, and blockchain offerings to marketers in New York, along with other services.

Tista Sen bids adieu to Wunderman Thompson India

Tista Sen was the regional creative director and spent 22 years in the agency.

Sen was the regional creative director and spent 22 years in the agency.

Are startup founders altering the way brands are built?

Startups have emerged as one of the key spenders in the advertising expenditure (AdEx) second only to big players such as FMCG and auto. (Representational image via Unsplash)

Startup marketers have been often blamed for employing “earn and burn” strategy over long-term brand building when it comes to advertising.

BBH India gets Himanshu Saxena as its COO and managing director

As BBH's COO and managing director, Himanshu Saxena will be responsible for developing talent, organisational tools, new services and steering these to acquire future-facing businesses.

Saxena will report to BBH India’s chairman, Dheeraj Sinha.

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.

Mast & Meh: Happilo, Costa Coffee, Sabhyata, Sebamed, Dhara

Tank-ed! Actors Sidharth Malhotra, Kiara Advani could have also been replaced by anyone in the film. We would skip the ad because it is generic.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Does a country need to rebrand to stay relevant in modern times?

The idea behind branding has far surpassed its traditional uses and is now being used for everything. Even cities, regions and countries. Places such as countries typically have the same characteristics as any regular product or service. However, rebranding a country is a much more difficult thing to do as there are many limitations and restrictions that hinder the path. The big goal behind rebranding a country is to create awareness and curiosity about that country for investors, potential tourists, migrated workers and residents.(Representative image via Unsplash)

Rebranding of countries happens for many reasons. Culture, politics and emotional sentiments stand as the major factors.

CXO Moves: Diwali ushered new beginnings for execs at Philips, Perfetti Van Melle, The Parentinc and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Havas Media’s CEO Peter Mears: “India is a great case for us to think about what the world would look like in 2025”

Peter Mears of Havas Media Group discusses impact of global events and issues on business.

Peter Mears, global CEO of Havas Media Group, on the India market and where it stands for the global media investments firm.