Ad Agency – Page 18 – storyboard18

Biz Moves: Bharat Media Group, Gozoop Group, Puretech Digital, Oktobuzz, Filter Coffee Co

Bharat Media Group OOH mandate for financial services company Muthoot Finance; Gozoop Group won the integrated mandate for Chinese technology company Ecovacs Robotics; and Oktobuzz won the digital marketing mandate of Tata Enterprise’s online shopping site Westside. (Representative Image via Unsplash)

Keep up with all the key business wins and account movements.

Throwback: The making of Campa-Cola’s maiden television ad

Kailash Surendranath recalls that in those days, models were seen as stars and advertising was considered as an aspirational profession. After much research and auditioning, Aarti Gupta and Ayesha Durt, Vanessa Vaz, Shiraz Merchant, Sunil Nischol and Salman Khan came on board. (Stills from the ad)

Storyboard18 explains how Salman Khan got his first ad break, why Kailash Surendranath had to dive in the Andamans to shoot the commercial and more. Read on for all the details.

Cannes Lions introduces Entertainment Lions for Gaming

The Entertainment Lions for Gaming will recognise creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.(Representational image via Unsplash)

The new Lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President.

Brain Matters: What makes the Indian consumer laugh?

Social media is the biggest platform for them to build on their hobbies. It provides a platform for them to pursue their hobbies and passions, build a community for themselves, and earn good money from it. (Representational image via Unsplash)

Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?

Famous Innovations appoints Mitali Srivastava Hough as national planning head

A strategic planner, digital expert, trainer and researcher, Hough's career spans over brands like, Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints etc

Hough, who has founded Utopeia Communicationz and founded The Equal, is also joining the agency as partner.

Publicis Groupe India’s Amaresh Godbole on digital spending trends

Amaresh Godbole, chief executive officer of digital technology business at Publicis Groupe India, says, while there are mixed views in the market about the festive spending trends and patterns, it was a “healthy” year for the agency

Godbole shares what brands want in terms of digital solutions; key trends in D2C commerce; and more.

Mast & Meh: Swiggy, Licious, Sugar, Mamaearth, MakeMyTrip, Britannia

MAST - Swiggy has adopted a new format for its recent series of ads, Mukbangs and ASMR! The ads certainly are very wholesome to watch and will definitely make you feel extremely hungry. We highly recommend everyone, especially those on a diet to watch this one.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Influencer Marketing Mavericks: How NOFILTR is building the stepping stone for the next big trend in content creation

NOFILTR is an influencer marketing and incubation agency that wants to build a seamless bridge between creators and brands. Their speciality, they say, is not only focusing on boosting popularity and follower count but batting for putting together original and fresh content that leads to popularity and business.

Hitarth Dadia, partner and CMO at NOFILTR, speaks about changing trends in the influencer marketing ecosystem, the importance of feedback and about their interesting business arm, Escape

Biz Moves: Omnicom Media Group India, Zenith India, Grapes, Global Creator Network

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

Keep up with all the key business wins and account movements.

CXO Moves: Mass layoffs at Twitter India; Meta India head quits; BBH India gets new MD

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.