Tag: Advertising

Consumer Affairs Ministry’s rules for social media influencers: Disclaimers, disclosures, up to Rs 50 lakh fine, 6-year penalty

The content as per the ministry should also not contain statements or visual presentations that directly, by implication, by omission, by ambiguity, or by exaggeration are likely to mislead consumers about the product advertised or the advertiser or any other product or advertiser. (Representational image by Goh Rhy Yan via Unsplash)

Consumer Affairs Ministry releases endorsement guidelines for social media influencers sharing any content that might influence buyers’ decision.

Wunderman Thompson Intelligence says, ‘Joyconomy’ is here. What does it mean?

‘The Future 100: 2023’ from Wunderman Thompson’s futurism, research, and innovation unit, Wunderman Thompson Intelligence, has been compiled by a leading team of trend analysts, bringing together exclusive expert interviews and proprietary research. (Representational Image: Preslie Hirsch via Unsplash)

Wunderman Thompson’s annual trend almanac features 100 bitesize predictions for 2023 – from metaverse, commerce to health.

P&G Health’s Sahil Sethi discusses Vicks’ entry into the sleep category and the challenges ahead

The company is targeting consumers between 25 and 55 years of age who may be experiencing sleeplessness but are not aware of it or are not taking action to resolve it. (Stills from the ad)

Through its melatonin sleep supplement Vicks ZzzQuil Natura, P&G Health is targeting consumers between 25 and 55 years of age who may be experiencing sleeplessness but are not aware of it.

Did Zomato copy a decade-old McDonald’s outdoor ad campaign?

Taking creative inspiration in all forms is absolutely fine but not without awarding due credit where necessary. However, is there a line that one mustn’t cross when deriving inspiration? And where does one draw it? When does inspiration turn into plagiarism? (Images by Ujjwal Anand via LinkedIn)

Some ad industry folks seem to think Zomato copied a McDonalds outdoor ad campaign from 10 years ago, without acknowledging the latter.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

Cleartrip CMO Kunal Dubey: Metaverse can inspire travel but cannot replace it

The campaign targets individuals with a strong intent to travel. In recent months, the number of people searching for flights and hotels on Google has seen a significant increase for both domestic and international travel. The campaign offers customers discounts on flights and hotels, as well as products such as no-cost EMI and free refunds on medical grounds to make travel more stress-free.

Cleartrip’s CMO Kunal Dubey shares the genesis of the ‘Invest in travel’ campaign, key travel trends and thoughts on Metaverse travel.