Tag: Advertising

Democratising post-production: The future of the creator economy

Of late there are a few cloud collaboration platforms that have greatly helped to minimize any communication gap. But it would still require regularly uploading and downloading footage, exports, draft versions and other assets. The 2022 Adobe conference itself showcased several innovations that are meant to limit the mundane struggles of creators. However, the foundations of the industry haven’t been strengthened in a long time. We’ve just been renovating the structures above. This is a generation for whom every hour is rush hour. They’re constantly innovating, coming up with new concepts and surprising the world. (Representational image by Alice Donovan Rouse via Unsplash)

For the current generation every hour is rush hour. Is the production industry innovating fast enough to keep pace with creators of today and tomorrow?

How brands made a splash with movie associations

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

Last year saw a record number of brands partnering with movies; FMCG, tech, and consumer durables led the way.

Pathaan in Ads: A timeline of Shah Rukh Khan and Indian advertising

Shah Rukh Khan is arguably Bollywood’s most loved cultural export who made it in one of the toughest industries of the country, that too without network and wealth. SRK is making a comeback after a series of personal and professional difficulties, all thanks to Pathaan

Shah Rukh Khan or SRK is not just Bollywood’s king but also a badshah of brand endorsements since the 1990s.

ASCI Ad Code: Industry body revises and tightens advertising, disclaimer guidelines for brands

Further, a disclaimer should not attempt to correct a misleading claim made in an advertisement. A disclaimer shall be in the same language as that of the claims of the advertisement, and in case of bilingual advertisements, the disclaimer should be in the dominant language of the advertisement. (Representative Image: Mailchimp via Unsplash)

ASCI’s updated guidelines say a disclaimer should be clearly readable and should remain on screen for more than four seconds.

Yash Boss: Kannada star Yash is Pepsi’s new brand ambassador

Yash said in a statement, “I am exhilarated to engage with Pepsi and join them as the face of the brand. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!”

Yash will be instrumental in deepening consumer connect for Pepsi, said Saumya Rathor, category lead, Pepsi Cola.

ChatGPT – OpenAI Impact: Is ChatGPT a threat to copywriting and advertising creatives?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

From fear, amazement to strategic thinking, senior ad leaders, with a background in copywriting, share their immediate reactions and thoughts on ChatGPT.

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

"Personally, I am excited about Generative Artificial Intelligence. Artificial Intelligence has been there for a while. However, the conversation around Generative Artificial Intelligence has picked up quickly because it is helping in creating content. That’s something consumers and brands haven’t experienced before. Of course, it has its pros and cons. Interesting times ahead for sure," says Vishal Jacob, chief digital and transformation officer, Wavemaker India

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.