Tag: Advertising

Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette

A lesser known performing art form called shadowgraphy or ‘ombromanie” was used for the execution of the television commercial. Having ancient roots, this art form uses hands, finger movements, and positions to depict various forms by way of shadows on a curtain. The black and white shadowgraphy showcased tigers in the wild as the jingle rang, “Ek nahi, do nahi, sekado yahain sher hai”. (Stills from the ad)

Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.

Hindustan Unilever’s latest Vim ad accidentally promotes the gender-divide stereotype

Vim Black that specifically caters to men, is advocating that men too can now wash dishes at home and brag all about it since changing the colour of the product makes it a 'manly' offering.

In an attempt to normalise household chores for all, Hindustan Unilever managed to trigger all netizens with an ad for their updated dishwashing liquid ‘Vim Black’ featuring Milind Soman.

Weekly Shorts: Three most interesting things in influencer marketing this week

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Digital Advertising in the age of Insta Reels and YouTube Shorts: Make short-form video a strategic tool in marketing arsenals in 2023

Considering the fast-paced lives that people live these days and their declining attention span, they prefer swift, fun content that takes the thought out of choosing what to watch. Short-form video apps in India are looking to capitalise on revenue prospects between $12–19 billion by 2030. (Representative image via Unsplash)

Short-form video sector is expected to reach an MAU of 550-600 million, about 67 percent of all smartphone users, by 2025.

ONDC and impact on Marketers: E-commerce sector in India is about to be revolutionised

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

ONDC is an autonomous open network ecosystem that will act as a catalyst that connects buyers and sellers across categories, giving the access to e-commerce facilities.

The great Indian wedding season: Uber taps into the reality behind wedding reels

Uber has partnered with two couples whose wedding plans are always the talk of the town - Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking. It is pertinent to note here that both films have been received with a lot of delight and positivity from fans of the two couples, who love the real chemistry between the couples on reel.

Uber’s latest campaign is a topical take that uses the Indian wedding season to make a pitch, encouraging soon-to-wed couples to take a Rental Health Day together

Famous Innovations elevates Mithila Saraf as CEO

In a statement, the agency says that in her last 10-years at Famous, Mithila Saraf has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo and Unilever among others.

Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.