Tag: Advertising

How WPP’s Landor, Wunderman Thompson transformed Monster to foundit

In the earlier avatar, Monster has been a job platform for over two decades. A lot has changed since then. With the rapid digitisation and influx of platforms such as LinkedIn, job boards and listing platforms have to be redefined especially for younger workforce.

A behind-the-scenes view of Monster’s rebranding that signals a new meaning and direction for the brand.

Bharat Jodo Yatra and Brand RaGa: Will India see a Rahul 2.0 before 2024?

For Rahul Gandhi, in many ways, the Bharat Jodo Yatra is a discovery of India. For some reason the Gandhi scion has always had an elitist, touch-me-not image. The Yatra will surely give him more mass appeal and make him more familiar. Image source: bharatjodoyatra.in

With the Bharat Jodo Yatra, Rahul Gandhi is trying to shed his past image, says experts

Advertising revenue growth for 2022 is likely to be 15.8% in India, GroupM

Growth in global OOH this year will amount to 2.2 percent globally (excluding U.S. political spending), or 18.1 per cent on an excluding-China basis. Audio is projected to grow 3.8 per cent globally in 2022 (excluding U.S. political advertising) and decelerate to 1.3 percent growth in 2023. (Representative image via Unsplash)

In its “This Year Next Year 2022” global end of year forecast, the agency states that retail media in India is forecast at $551 million in 2022 and is expected to nearly double by 2027.

Spotify India is a premium Gen Z urban platform: Arjun Ravi Kolady

As per Arjun Ravi Kolady, Spotify’s audience is highly attuned to streaming services. Netflix and Amazon Prime Video, who are in the streaming business have done some fantastic work too. Such brands have three objectives. Either they want to show the breadth of their library or they want to help people find more of what they love. The other objective is around the launches of new shows. (Stills from ads)

Arjun Ravi Kolady, head of sales, Spotify India speaks on audio advertising, programmatic ads, creativity and more.

Throwback: The Spice route to MDH’s Rise

Dharampalji’s entry into the advertising of his own brand gave it a fillip. It all started when an actor portraying the father of the bride in a MDH TV commercial didn’t show up for work. Dharampalji took up the role. Since then, he was a constant fixture in all MDH advertisements, becoming the face of the brand he had created. This was an unconventional approach to creating brand awareness. (Stills from ads)

Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.

Planners are taking on C-suite roles at ad agencies. Here’s why

There is a resounding belief that strategists tend to look at the bigger picture when it comes to building brands, they are often more familiar with market value and data related intricacies of companies and moreover they have learnt to work in a collaborative way with creative folks.

Coupled with financial and operational acumen, strategists are trained to gauge the future needs of a client and look for solutions which make them future ready. That makes them solid leaders in a fast-changing marketing world.

Sadoun-Sorrell Row: Publicis CEO Arthur Sadoun retaliates over Martin Sorrell’s comment on employee bonus

Sorrell is known for not pulling punches and has routinely and publicly criticised rivals, particularly his previous company, WPP that is the world's largest ad holding company. His unceremonious ouster from WPP in 2018 was one of the most controversial and talked-about happenings in advertising history.

Publicis had announced it was giving nearly $50 million as an ‘exceptional bonus’ to 45,000 staff to cope with rising inflation and cost of living expenses.

‘Bisleri is veri veri extraordinari’: Evolution of Brand Bisleri’s advertising

Bisleri is a brand on everyone’s lips—not just the water in the bottle, but the name on its label. So just as people say Cadbury when they mean chocolate, Dalda when they mean ‘vegetable ghee’ and Pampers when they want diapers, they asked for Bisleri when they wanted packaged water, writes Sumanto Chattopadhyay

News of Ramesh Chauhan selling Bisleri to the Tatas got everyone talking about the ubiquitous drinking water brand. But it’s also a brand that’s had iconic and creatively effective advertising.

Ad volumes per match during ICC T20 World Cup 2022 saw 47 percent drop over 2021: TAM

s per TAM, ad Volumes per match during ICC T20 WC 2022 saw a drop of 47% over ICC T20 WC 2021. The number of categories that advertised last season fell from 48 to 46, followed by the number of advertisers that also saw a drop. The number of advertisers in 2021 was 57, while this year it stood at 50. Similarly, there were 84 brands that advertised in ICC T20 2021 and this year it was 80.

Between the two consecutive T20 World Cups, the ecom-gaming category was among the top five advertisers.