Tag: Advertising

Balenciaga ad controversy: Backlash grows against the brand’s “dangerous” ad featuring children

Shot by photographer Gabriele Galimberti, the pictures feature children with teddy bears that appear to be dressed in BDSM-inspired costumes. One photograph shows a young girl with several wine glasses. The campaign was removed after receiving an angry response on social media. (Representative Image via Unsplash)

Balenciaga apologised for its controversial ad campaign that features children cuddling teddy bears dressed in bondage gear.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Momentous advertisements by Nike over the years for the FIFA World Cup

Nike has been tethered to the FIFA World Cup and football at large since donkey’s years. Having sponsored any teams and events, suffice to say, Nike is the sports biggest fan. As a brand, they have always impressed us with their creativity and ingenuity with every ad campaign that they have released during the World Cup season for years.

Nike has been a steady supporter of football and the FIFA World Cup for years. They have continuously come up with innovative and creative ad campaigns for the sporting event. Let’s take a look at some of Nike’s stand-out advertisements for the FIFA World Cup over the years.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.

New media age: Marketers should invest in users and not in platforms

Puma, Monster (now Foundit) and Vim (owned by HUL) have recently used the device of fake stunts and staged drama online to get attention. The reactions are a mixed bag. (Representational image via Unsplash)

The Twitter takeover and its aftermath has left advertisers jittery. But marketers will never have to worry about the platform’s dynamic policies if they invest in users.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

“WPP and our agencies actually grew more quickly in the first six months of the year than Google or Meta, Snap and Twitter. This demonstrates the value of what we do, the resilience of our business model, the fact that we tend to work with larger companies,” says Mark Read, CEO, WPP.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

Colvyn Harris to receive AAAI Lifetime Achievement Award 2022

With over four decades of experience, Harris career was built in one company – JWT (now called Wunderman Thompson), a WPP Group Company, across varied roles, across India and JWT Sri Lanka where he was MD

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years.