Advertising – Page 113

Why do coaching centre ads continue to be a menace?

Education institutes and online education firms remain the single largest violators of advertising codes, followed by health care and personal care product companies, according to the Advertising Standards Council of India (ASCI). (Representational image via Unsplash)

Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Dentsu Creative India hires Joy Mohanty as its chief creative officer

Joy Mohanty is the new chief creative officer of Dentsu Creative India. Prior to this, Mohanty led Goldilocks - an agency from the Usha International group.

Mohanty will report into Ajay Gahlaut, group chief creative officer, Dentsu Creative

Moonlighting Debate: Advertising is a profession of many professions!

A former creative chief of a network agency tells Storyboard18, “Advertising agencies shouldn’t lecture on ethics and moonlighting. They are notorious for handling conflicting clients by creating sub-divisions. It’s a mess and everyone has made peace with it.” (Representational image: Ashim Silva via Unsplash)

Adlanders moonlight for money and creativity. Sometimes, agencies have no choice but to let employees take up side-hustles. Here’s why.

75% of brands have been advertising on mobile game apps for more than a year: InMobi

Representational image via Unsplash

The Mobile Game Advertising 2022 report says 3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement

Manish Tiwary on Amazon India’s big festive campaign

Manish Tiwary, Country Manager and VP, India Consumer Business, Amazon

In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of ‘Amazon Se Liya’ campaign and how it brings out the brand’s purpose.

Storyboard18 x Momo Media: Let’s Talk – Mascots In Indian Advertising

The latest mascot that's got the marketing community buzzing is a sleepy, cheeky owl for a D2C coffee brand. But before the owl with an attitude hit us with its sass on digital screens, brand mascots dominated ads from billboards to our telly screens for decades.

From Asian Paints’ Gattu and Amul’s moppet to Vodafone’s Zoozoos, we explore the charm of mascots in Indian advertising in this episode of Let’s Talk – a Storyboard18 and Momo Media collaboration.

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.

Storyboard18 x Momo Media: Let’s Talk – Celebrity Branding in Indian Advertising

Watch the evolution of celebrity branding in advertising.

What’s celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let’s Talk, a Storyboard18 and Momo Media collaboration.