In a chat with Storyboard18, Wondrlab India’s founder & CEO Saurabh Varma talks about the company’s new platform WISR, growth plans of the martech firm, and more.
Tag: Advertising
Pitch, Please: BMW India puts its media and creative account up for review
The German luxury car maker has called for a pitch and is reviewing its agency requirements.
Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.
Dentsu Creative appoints Sumeer Mathur as chief strategy officer
Prior to this, he was the national strategy head at Havas Creative.
Why are Indian brands advertising in NYC’s Times Square?
Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.
The communication business today is a meme. Transient. Flippant. Momentary. Joke
Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on
Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
Throwback: Wah Taj! Effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
All about what3words’ maiden ad for India
Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.
Mast & Meh – The best and worst ads this week
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.