Tag: Advertising

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.

Indian adland becomes more mature in matters of credit 

'The Unfiltered Tour' has so far won a Grand Prix, a Gold, a Silver, and two Bronze Lions at Cannes this year. (Image via Twitter/TheHardCopyCo)

PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.

Throwback: A boy, a pug and Hutch

After the ad was released, Cheeka gained recognition as the “Hutch dog”, and as the wallpaper most often downloaded by Hutch customers on their phone screens.(Image: A still from 'Hutch boy dog' ad)

The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.

Rise of vernacular advertising on digital in India

The click-through rate of regional creatives is higher: a joint study conducted by Google and KPMG found that 70 percent of Indians find vernacular digital content more reliable than English. (Representational image: Visuals via Unsplash)

As more Indians log on to the internet, the demand for local language content is steadily growing, followed by the need for advertisers to consider creating regional advertising which has gone beyond dubbed ads.