Advertising – Page 71

Dairy Milk unleashes the power of AI for it’s new campaign

Cadbury Celebrations' endeavor not only tugs at our heartstrings but also celebrates the essence of every individual. (Still from the ad)

In a world of 8 billion individuals, each with their own quirks and charms, we’ve all sung the same old birthday song at least a thousand times. But Cadbury Celebrations has embarked on a daring journey to transform this mundane tradition into something extraordinary and deeply personal.

Lesser-known facts about the “soon-to-retire” Air India Maharaja

After Amul's' ‘Girl’, Air India’s Maharajah stands as the most successful mascot of the Indian advertising for having entertained India with its cheeky one-liners. (Image source: Forbes India)

After Amul’s’ ‘Girl’, Air India’s Maharaja stands as the most successful mascot of Indian advertising for having entertained India for decades with his global adventures. Last year, the airline brand, whose operations were taken care of by the government, came under the wings of the Tata Group. But, in a few months, the airline will bid a permanent goodbye to the mascot which once represented royalty and hospitality.

Everstone Capital and Recognize invest in MediaMint

"Love your work. Marry your work. Make it your shadow. You have nothing else in the world to call yours." (Representative Image: Clemens van Lay via Unsplash)

This marks the first institutional capital for MediaMint.

GroupM Nexus India makes Saif Shaikh the head of non-biddable

In his new role at GroupM Nexus, Saif Shaikh will focus on the long-term prioritization of campaign implementation, leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients.

Saif Shaikh takes over from Sidhartha Patnaik, who has assumed a regional remit as head of non-biddable at GroupM Nexus APAC.

Dentsu, Microsoft strengthens AI innovation partnership

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

This partnership will help the agency’s employees to develop client-ready solutions based on artificial intelligence (AI) to drive growth and efficiency.

Elon Musk’s X Corp offers discounted ad rates to lure brands

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

X is offering discounted ad rates on video ads which appear next to a list of popular topics in the Explore tab.

Yardley’s Manish Vyas: If a celebrity is well-known, the brand can spend less on media

Manish Vyas, senior vice president and business head, Yardley India and Thailand highlighted, "The big trend that is happening is consumers moving from unbranded to branded. We are working on the strategy of how to convert from ‘U’ (Unbranded) to ‘Y’ (Yardley)."

Manish Vyas, senior vice president and business head, Yardley India and Thailand threw light on the brand’s successful markets in India, the two different sets of consumers it caters to, his take on Generative AI, and more.

Tag: Advertising