Advertising – Page 72

Mondelez-owned Oreo uses Farhan Akhtar and Artificial Intelligence in new campaign

OREO has introduced special edition packs containing cookies embossed with the letters of the English alphabet. Each pack also comes with a QR code which, once scanned, will redirect the consumer to a microsite where users can share the awkward situation they are in.

The campaign, conceptualised by Leo Burnett India leverages Generative Artificial Intelligence to generate playful answers which then goes to a voice cloning AI engine which plays back the answer in Farhan Akhtar’s voice.

Fractal Ink’s Priyanka Agrawal joins Punt Partners as co-founder

Priyanka Agrawal has been with Fractal Ink since its inception in 2010, and the firm was acquired by the Dentsu group in 2016. After leaving Dentsu, Priyanka started an innovation consulting practice called Forward Slash, focusing on digital transformation for Fortune 500 companies in the US.

Priyanka Agrawal is coming onboard to build a new consulting practice that marries innovation, design and technology and will focus on the North America market.

Elon Musk makes the Twitter bird ‘X’; ad and design experts weigh in on the rebrand

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The experts seem divided on the brand revamp and whether it could breathe new life into Twitter, which remains way behind its competitors, such as Meta, in terms of user base and advertising revenue.

Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.

BBH India wins JAPFA’s creative duties

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As part of the mandate, BBH India will work closely with the brand team to develop a hyper-local marketing campaign to launch the app in their core markets first, followed by an integrated marketing model with further expansion of markets.

Talented scripts new work norms that are unheard-of in ad agencies

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.

Decoding Barbie movie’s marketing blitz; Mattel spent $100 mn on marketing

Barbie movie was originally commissioned in 2009 and it apparently caused a global shortage of fluorescent fuchsia paint colour.

Mattel, which has secured over 100 brand partnerships, is either paid a flat licensing fee or gets 5-15 percent sale fee on any collaboration.

Junglee Poker is raising the stakes with celebrity ambassadors amidst GST debacle

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

In a bid to make Junglee Poker a household name, Junglee Games India Pvt. Ltd has on boarded Abhay Deol as their brand ambassador.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.

‘Bole mere lips…I love Uncle Chipps’: How a US presidential election speech inspired the iconic Indian jingle

The competition of Uncle Chipps was with three main brands, PepsiCo’s Lays, Binnies chips and Gold’N Krisp potato chips. But their fight was largely with the unbranded market, where the chips were mostly available in sweet shops. (Image source: From left to right - Instagram and Moneycontrol)

Uncle Chipps, which was launched in 1987, the campaign released in 1994 tasted widespread success and went on to garner many accolades. As Storyboard18 got in touch with the creative folks involved in the making of the campaign, what stood out noteworthy in the campaign was its tagline which was the sole celebrity and the reason behind its success.