Tag: Advertising

Why do brands love Ranveer Singh?

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

On the occasion of actor Ranveer Singh’s 38th birthday, Storyboard18 focuses on some of the most iconic collaborations between the star and brands.

How betting app Lotus365 continues to advertise on social media despite government ban

While the celebrities and influencers endorsing the app are not directly violating any codified law, they are in violation of the directions of the Central Government since the app is banned and any promotions of it are illegal.

A banned betting app Lotus365, is still operating in India and using surrogate advertising to promote itself. Celebrities endorsing the app could face penalties.

Union cabinet clears personal data protection bill

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

PMJ Jewels launches Sitara Collection, superstar Mahesh Babu’s daughter Sitara becomes face of PMJ on Times Square Billboard

Mahesh Babu’s 11-year-old daughter Sitara on the famous Times Square Billboard (Image by @SSMBSpace via Twitter)

In the past, brands like Laxmi, Pepper Content, Chingari, Mohun Bagan Football Club, ICICI Prudential and Classplus have advertised on one of the most coveted spots in global advertising.

Google’s TrueView Ads misalignment: Adalytics research reveals how ad dollars are spent on non-compliant video units

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

Findings of the research suggest the practice has been going on since 2020.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

The ad film shows the woman in an art gallery where every single portrait is of a thin woman. The audience can also see the plus-sized woman in a gym, where she has got the confidence to flirt with a boy.

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.

Berger Paints assigns its media duties to dentsu X

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.