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Storyboard18 Insider: Startups’ cooling period; uninspiring ideas from Cannes Lions; and more

Get your fix of sizzling hot gossip and inside stories.

Mast & Meh: Licious, Doublemint, Meta, Mamaearth, Park Avenue

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Throwback: How the Incredible India ad campaign made a global splash

The Incredible India campaign was successful and has remained so since its launch. The Indian states and union territories were included in the programme, so that they promoted their region and culture, all under the aegis of this programme. (Stills from the ads)

The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception.

India ranks as the country with the highest percentage of digital items being bought online: Wunderman Thompson

When it comes to online spending, Indian consumers are reticent about making large online purchases, while German consumers are willing to spend $749 online. (Image by John Schnobrich via Unsplash)(Image by John Schnobrich via Unspash)

As per Wudnerman Thompson’s report, Indian shoppers lead the way when it comes to using voice commerce to buy a product and are most likely to buy from retailers and brands that offer better environmental practices.

Brooke Bond Red Label & Ogilvy launch new ad campaign on World Social Media Day

Stills from the ad

The ad film spotlights everyday slice-of-life moments that bring together people from all walks of life over a cup of tea, making it the ‘original’ social network.

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Bolloré, who took over Havas 10 years ago has witnessed the company’s transformative process that includes innovation and putting digital at the core. (Image by @Havas via Twitter)

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.

Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.

WhatsApp Business crosses 200 million users, will soon allow ad creation without FB account

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

WhatsApp will soon enable small businesses to send personalised messages to their customers.

Craving for socialisation post Covid has spurred premium trend in spirits, says Diageo’s Cristina Diezhandino

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global chief marketing officer, Diageo, talks to Storyboard18 at Cannes Lions, the epicentre of creativity.

Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.