Advertising – Page 79

Storyboard18 at Cannes Lions: Raja Rajamannar on how generative AI is transforming and revolutionising marketing

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, chief marketing and communications officer and president – healthcare business at Mastercard, talks to Storyboard18 at Cannes Lions, the mecca of creativity.

Cannes Lions 2023: India’s report card

India agencies got home only a total of 25 Lions, including a Grand Prix and two Gold.

Infectious Advertising brings Ankit Gandhi on board as business head

Ankit Gandhi has worked across top Indian and international brands - Mercedes-Benz, Mazzucchelli’s, Hindustan Times, Bajaj Housing Finance, LIC and Pediasure among others.

Ankit Gandhi, who is armed with 14 years of experience, has worked with agencies like R K Swamy BBDO.

Weekly Shorts: 5 unique 4th of July influencer marketing campaigns by brands

The 4th of July is indeed an important event for American families. But it is an equally essential marketing opportunity for brands to establish an emotional connection with customers. (Representative Image: Hugo Ruiz via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Cannes Lions 2023: Airtel and Leo Burnett India bag Gold in Brand Experience & Activation

Team Leo Burnett India with the Gold Lion Brand Experience & Activation.

Leo Burnett India also won a Silver in Creative Business Transformation Lions for Lay’s ‘Smart Farm’ campaign. The same work was awarded a Bronze in Innovation Lions. The agency also picked a Bronze in Creative Strategy Lions for P&G Whisper’s ‘The Missing Chapter’.

Cannes Lions 2023: Mondelez and Ogilvy India bring home Creative Effectiveness Grand Prix

Mondelez’s ‘Shah Rukh Khan – My Ad’ also received a Silver Creative Effectiveness Lion. (Pictured: Team Ogilvy India)

Mondelez’s ‘Shah Rukh Khan – My Ad’ campaign was ideated by Ogilvy India. Wavemaker India was the media agency on board. The brand also collaborated with DeltaX and Rephrase.ai for this piece.

Storyboard18 at Cannes Lions: ‘Subbu’ of MullenLowe Lintas on leadership, legacy, and ethnic culture

S. Subramanyeswar feels brand Lintas has massive cultural authority.

S. Subramanyeswar also talked about taking Lintas to newer heights by leveraging digital and technological capabilities in this AI-enabled world.

Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom

Leo Burnett India's 'Smart Farm’ campaign for Lay's got a Silver in Creative Data Lions. The agency's #BringBack2011 campaign for Oreo India won a Silver Lion in both PR & Social & Influencer categories. Indie creative shop Talented picked a Silver Media Lion for Cleartrip’s ‘#ortraveloncleartrip’ campaign

Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.

Storyboard18 at Cannes Lions: Vidhya Srinivasan of Google on how technology is upending advertising

While AI does raise the baseline for creative output, Srinivasan firmly believes that creativity remains a human endeavor. particularly in terms of differentiating brands. (Image by @AroscopOfficial via Twitter)

Vidhya Srinivasan, vice president and general manager of advertising, Google discusses how AI is a big productivity tool and how marketers can leverage it.

Storyboard18 at Cannes Lions: Kristen Cavallo reveals key trends in AI, influencer marketing, and Indian market

Cavallo acknowledges the potential impact of AI on consumer behavior and trends but also highlights concerns regarding intellectual property and consumer data privacy.( Image by @JanProszynski via Twitter)

Kristen Cavallo reveals that India is the largest market for MullenLoweGroup in terms of clients and employees. She believes that India is leading the way in influencer marketing, digital payments, and banking due to its scale.