Tag: Advertising

Indian ad industry may be tardy in complaining against Google

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

As per EU’s competition commissioner, Margrethe Vestager highlighted that Google favoured its own ad exchange, controlled the ad tech supply chain and charged a higher fee for its service.

Cannes Lions 2023: Leo Burnett, Dentsu Creative, Talented, FCB Group among shortlists on day one

At Cannes Lions 2023, Leo Burnett India's #BringBack2011 campaign for Oreo and ‘175 Replayed’ for Airtel picked multiple shortlists. Dentsu Creative India's campaigns for Mortein and Vedantu got shortlisted too. Talented's work for Swiggy and Cleartrip also got various shortlists.

Indian agencies and brands sent a total of 809 entries to Cannes Lions this year.

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Google has been operating an illegal advertising monopoly, says the EU

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

European regulators threaten to break up Google’s ad monopoly; Google charged with violating antitrust law in how it operates its suite of digital advertising technologies.

ASCI introduces guidelines on manipulative online deceptive design patterns in advertising

This comprehensive approach equips brands to make discerning investment decisions, with consideration for brand and consumer safety in media strategies. (Representative Image: Nick Fewings via Unsplash)

The guidelines will serve as a framework for businesses to design and implement user navigation and interface that put informed decision-making and express consent a priority.

Sandipan Bhattacharyya elevated to CCO, GREY South Asia

Sandipan Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles.

In his new position, in addition to India, Sandipan Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.