Advertising – Page 82

Health and wellness influencers under scanner; Govt to release special guidelines

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

Various ministries and authorities are working together to introduce special guidelines for finance (finfluencers), health and wellness influencers.

Govt to launch online dispute resolution platform: DoCA’s Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

In an interaction with Storyboard18, Rohit Kumar Singh, secretary of the Department of Consumer Affairs talks about consumer complaint registration and redressal process and impending health/fin-influencer guidelines.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

Department of Consumer Affairs and ASCI crackdown on “Dark Patterns” in advertising

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

The Department of Consumer Affairs and ASCI agree that there is a need for a framework that could regulate the industry in order to prevent dark patterns. Read on.

Wavemaker’s chief growth and marketing officer Hamish Davies gives an inside view of the agency’s pitch game

Hamish Davies's local visits, especially for pitches, are to bring in a level of consistency across the board.

Hamish Davies, global chief growth and marketing officer, Wavemaker, discusses the new business dynamics in advertising; his India team’s performance; and more.

White Rivers Media launches Gen Z research lab Capital Z

Accounting for about 27 percent of India’s total population, Gen Z is one of the dominant drivers of the digital economy. (Representative Image: imgix via Unsplash)

Capital Z and its bouquet of primary and secondary research services aim to strengthen impact across multiple sectors including media/entertainment, banking, insurance and finance, real estate, sports and fitness, and D2C.

NCSC serves notice to Zomato, Deepinder Goyal, for “casteist” ad; launches an investigation

The Zomato ad’s “main” character is Kachra, which has references to the critically acclaimed Bollywood film Lagaan. Aditya Lakhia who is depicted as a member of an oppressed and marginalized ‘untouchable’ community personifies Kachra.

Zomato faced backlash for releasing a World Environment Day ad that was criticised for being “tone deaf” and “castesist”.

Wavemaker appoints Mondelez International’s Sindhuja Rai as its APAC CEO

Wavemaker’s newly appointed APAC CEO Sindhuja Rai, says that the task cut out for her as an APAC leader for Wavemaker is to ensure that they become a lot more strongly engaged and embedded with their clients.

Sindhuja Rai’s new position involves joining Wavemaker’s global executive team as well as the GroupM leadership team ExCo.

New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0

Yaccarino asserts that the success of Twitter 2.0 is a shared responsibility. She calls for thinking big and transforming the platform together. The CEO advocates for questioning assumptions and starting from first principles to build a new future. (Images sourced via Forbes and Twitter)

Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO

Shark Tank judge Namita Thapar calls out The Media Ant for using her picture without consent

Namita Thapar (Image sourced from Moneycontrol)

Namita Thapar criticised an advertising agency for using her picture without authorisation in a billboard.