Deep Bajaj, co-founder & CEO of the femtech startup Sirona Hygiene, took to LinkedIn to highlight how a new product from his company received a slew of negative reviews within hours of being launched.
Tag: brand marketing
Instagram’s new features are driven by deep human insights: Meta’s Paras Sharma
The new additions give users more control over their feed, help creators perfect their content, and allow fans to show appreciation through gifts while giving brands a wider reach through a bigger collaboration with creators, Paras Sharma, director and head of content and community partnerships at Meta tells Storyboard18.
Amazon vs Myntra: Who will win over more Gen Z shoppers in India?
From curating quirky shopping experiences to creating catchy videos on the latest fashion trends, Storyboard18 decodes how Amazon and Myntra are set to capture Gen Z shoppers.
Starcom wins digital mandate of mulitple P&G India brands; account size estimated to be Rs 100 cr
The mandate includes digital planning, buying, and activation, for all of Procter & Gamble’s digital-first brands. It also includes search responsibilities for well-known brands including Head & Shoulders, Ariel, Tide, Oral B, and Vicks.
FCB Group India launches FCB/SIX; makes Ankit Banga as its chief business officer
The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect.
Sneakers are now considered collectibles, with a passionate following among Gen Z and millennials: Rannvijay Singha
SoleSearch has secured Rs 6 crore in their debut funding round from Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP.
#TBH: Can advertising take the lead in bringing social change?
Gone are the days when brand advertising just meant highlighting the features or attributes of a product. Today, brands are strongly aligning their communication strategies with a cause. With the proliferation and the growing popularity of social media, the medium has played its part in brands strongly associating with a cause.
Online retail in Indian garners $60B GMV in FY23; Flipkart Group maintains market share: Redseer
Ads monetisation contributed $1.2 billion in revenue for Indian e-tailers in FY23, according to Redseer’s new report.
Krafton’s BGMI makes a comeback in India 10 months after suspension
BGMI becomes the first app among the 300 plus previously banned apps to stage a comeback in the country.
Brands in the news for their trade secrets
Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. Critics feel trade secrets and conspiracies are nothing but marketing schemes by brands.