brand marketing – Page 266

32 million tuned in to JioCinema to watch the FIFA World Cup final

"We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated" - Viacom18 Sports CEO, Anil Jayaraj (Image source via Twitter - @Sports18)

Viewership on both TV and digital soared as Argentina went up against France in the final clash of the FIFA World Cup 2022 held in Qatar

IPL becomes Decacorn, valuation jumps 75 percent to $10.9 billion in 2022: Report

With two new teams (Gujarat Titans and Lucknow SuperGiants) getting bought last year at a combined staggering value of $1.6 billion, the average price tag of a team has seen a 16-fold jump from its inception. These two factors were instrumental in boosting the valuation of IPL to become a Decacorn and the second largest sporting league (on a per match basis from broadcasting fees) globally. (Representative Image via Unsplash)

At $6.2 billion, IPL has recorded a three-fold jump in its broadcasting deal since 2017, contributing to the rise in the overall valuation.

YouTube’s creative ecosystem’s contribution to the Indian economy grew by Rs3200 cr in 2021.

India is one of the markets for Courses' pilot rollout owing to the fact that there are 60 million plus videos that are related to digital skills or subjects taught in school. (Representational image via Unsplash)

Google India to launch new options and products like Courses for creators in India in 2023 amidst UGC boost.

Martech firm Punt Partners raises first round of capital from investors, entrepreneurs

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

Co-founded by Sidharth Rao and Madhu Sudan, Punt Partners fund-raise saw participation from Point OneCapital, Namma Capital and Real Time Angel Fund along with creative agency Talented.

Marketing Recoded – Season 2 ft. Mercedes-Benz India’s Santosh Iyer

With two decades of diverse experience in the Indian automobile domain, Santosh Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.

Simply Speaking (from the FIFA World Cup 2022): Copo Del Mundo – Qatar emerges the winner

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch.

Biryani, ravioli and bibimbap—here’s what India Swiggy’d in 2022

Korean bibimbap, a rice dish cooked with meat, vegetables and a red chilli paste, emerged as popular choices in 2022. (Representational image via Unsplash)

Swiggy’s biggest order of Rs 75,378 was placed from Bengaluru during Diwali, while a customer in Pune ordered burgers and fries for his entire team for Rs 71,229

Weekly Shorts: How brands are using hybrid models for influencer collaboration

A long-term influencer and affiliate hybrid campaign gives creators the opportunity to boost impressions, engagement and sales. Followers continue to engage with brands’ posts over a period of time and move through the customer journey with special or discounted affiliate codes. (Representative image via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

‘Om Shanti Om’ to FIFA: The making of brand Deepika Padukone

Though she is yet to win a National Award, Deepika Padukone has won many accolades, including Time magazine naming her in its list of 100 Most Influential People in the World in 2018. She was also selected as a jury member at the prestigious Cannes Film Festival this year. The superstar set up a self-care brand called 82°E recently, and is clearly looking to diversify her brand value.

Some people were made for the headlines. There’s a month to go for the release of ‘Pathaan’, her forthcoming film with Shah Rukh Khan, and until then, there’ll be more and more of Deepika Padukone in the news.

Reliance Consumer Products forays into packaged goods category with brand Independence

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

As Reliance Consumer Products prepares for the national rollout of the brand, the company plans to develop Gujarat as a go-to-market