Tag: brand marketing

Netflix’s Srivats TS and boAt’s Aman Gupta on the partnership to launch ‘Stream Edition’

"India is a market that is rich with colour and stories and if we can figure out a way to generate more joy for our members, it's a perfect win-win for both Netflix and boAt and also both of our consumers." - Srivats TS, Vice President, Marketing, Netflix India.

boAt and Netflix also released a 360-degree campaign called ‘Made for India to Keep Watching’

Crypto investing app CoinSwitch reveals new brand identity, logo

The brand new colourful, contemporary but sophisticated colour palette resembles CoinSwitch's core motto — simplicity and inclusion and embodies our vision and the way forward — to become a preferred investment destination for all Indians. (Image source via Twitter - @CoinSwitchCo)

The brand has focused on creating bite-sized information, aided by visuals, enabling users to make data-backed investment decisions.

Indians prefer to learn new languages before traveling to various holiday destinations

Thomas Cook (India) plans to broaden its hotel portfolio to encompass 65 properties by 2025, a significant expansion from its current operation of around 3,000 rooms, with an ultimate target of reaching 5,000 rooms.

As per the 2022 Duolingo Language Report, the majority of Indians feel the need to learn new local languages before travelling in order to embrace and indulge in socio-cultural experience in the most authentic way possible.

BYJU’s reportedly in talks with BCCI to exit jersey sponsorship

BYJU's has been making a big splash when it comes to sports. Especially cricket. After taking over from OPPO as jersey sponsors with BCCI, the company also signed a deal with the International Cricket Council (ICC) in 2021 for a period of 3 years as the global partner. The deal was said to be valued at upwards of Rs120 crore. (Image courtesy: News18)

The edtech major has been in the news a lot this year over SRK ads, mass layoffs and getting Lionel Messi on board as ambassador and more.

From CMO to CEO: Unilever’s global CMO Priya Nair in the running for Hindustan Unilever’s CEO position?

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair is currently Unilever’s global chief marketing officer for beauty & wellbeing. If Nair does become top boss, she would also make history as HUL’s first-ever female CEO.

India will see 33 percent rise in paid gamers by 2026: Report

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

According to a recent report by Redseer Strategy Consultants, every second internet user is a gamer in India, and every third transacting user in India is a paid gamer.

Hyatt India’s Amritesh Bakshi tells why hospitality brands need creative freshness

Conceptualized by Animal Advertising, Hyatt India's new commercial showcases how each staff at Hyatt puts themselves in the couples’ shoes to ensure that everything is perfect for their guests on their big day. (Images - Stills from the ad)

Amritesh Bakshi speaks about the making of Hyatt India’s latest ad campaign ‘Perfectly Yours’ and how it communicates with a modern-day couple.

Clutter Breakers: Is outdoor advertising Netflix’s unique superpower?

Netflix has a brilliant advertising and marketing portfolio. There is no doubt about it. Be it social media, indoor or outdoor advertising, Netflix manages to hit the nail on the head every single time. Innovative, creative, attractive, clever and yet simple.

Netflix is known to create eye-catching and clutter-breaking ad campaigns for its shows and movies. Take a look at some of the streamer’s famous outdoor advertising.

Havas Group Chairman and CEO, Yannik Bollore on the future of media and entertainment

"In terms of manufacturers and demographics, we are keeping India in mind because it is going to be the country with the largest population. So, India is a place for huge opportunities among all the regions." - Yannick Bollore, Chairman and CEO, Havas Group. (Image via Twitter - @HavasGroup)

Havas Group’s Chairman and CEO, Yannick Bollore talks about the future of the Group, Elon Musk’s acquisition of Twitter and the impact of negative macroeconomics on business and more.