Tag: brand marketing

Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev

D’YAVOL is basically a premium black pearl-filtered vodka brand that would be selling single-estate liquid made from 100% winter wheat. D’YAVOL is being launched in partnership with AB InBev India. “For me, D’YAVOL is an output of creativity, teamwork and tenacity,” says Aryan Khan. Khan says he’s always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft and D’YAVOL fits right in.

Khan has plans to venture into fashion and experiential events under his company

New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief

"The future of beauty is diverse and inclusive and it is sustainable, committed and generous. The future of beauty will be fueled by innovation. It will be nurtured by science. It will be powered by tech. And what we are doing is shaping that future with science, technology and creativity," says Asmita Dubey.

L’Oreal’s global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, ‘radical inclusivity, conversational commerce, Web3 and women in gaming.

Why is Max Life Insurance leveraging Rohit Sharma as a family man for its advertising?

This is particularly critical in a category where fear tends to be the go-to strategy for communication. But things are changing. Max Life Insurance majority TG are millennials who wish to make informed insurance choices. They are looking for awareness heavy content and flexibility in insurance products. Cricket players like Sharma therefore make for a reliable choice. The company is also consciously creating communication which does not alienate women in the decision making of buying insurance as more women millennials come in working fore.(Still from the ad)

The insurance firm switched from sports sponsorship to working with endorser Rohit Sharma and wife Ritika Sajdeh and leveraging their family image in its ads.

HUL’s Vim Black ad: A well-intentioned satire to break gender stereotypes goes wrong. Here’s why.

Dishwashing in India as a chore is traditionally seen as a woman’s responsibility and has been distributed unevenly between family members. The lockdowns enforced a unique behaviour shift, where the men came to the sink and social media went abuzz with men at the sink. The aim of this campaign is to rekindle a perspective change in a non-preachy, quirky way so that chores at home can truly become democratised.

Vim Black as a product offering doesn’t actually exist. It was Hindustan Unilever’s attempt to get men to change their perspectives on household chores. But it backfired.

Air India teams up with Microsoft to enhance employee experience

Air India will now have access to Microsoft 365, which provides quality security, collaboration, integration, and effective communication.(Representational image via Unsplash)

Using Microsoft’s security tools, the collaboration aims to transform the employee experience into one that is “comprehensive, agile and empowering”, Air India said.

Move over OTT, gaming is the new advertising hotspot for brands

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

Brands like Gillette, H&M, ICICI, Beardo, EaseMyTrip, Hyundai and mCaffine partnered with gaming brands to reach out to their target audience.

Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette

A lesser known performing art form called shadowgraphy or ‘ombromanie” was used for the execution of the television commercial. Having ancient roots, this art form uses hands, finger movements, and positions to depict various forms by way of shadows on a curtain. The black and white shadowgraphy showcased tigers in the wild as the jingle rang, “Ek nahi, do nahi, sekado yahain sher hai”. (Stills from the ad)

Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.

Hindustan Unilever’s latest Vim ad accidentally promotes the gender-divide stereotype

Vim Black that specifically caters to men, is advocating that men too can now wash dishes at home and brag all about it since changing the colour of the product makes it a 'manly' offering.

In an attempt to normalise household chores for all, Hindustan Unilever managed to trigger all netizens with an ad for their updated dishwashing liquid ‘Vim Black’ featuring Milind Soman.