Tag: brand marketing

Balenciaga ad controversy: Backlash grows against the brand’s “dangerous” ad featuring children

Shot by photographer Gabriele Galimberti, the pictures feature children with teddy bears that appear to be dressed in BDSM-inspired costumes. One photograph shows a young girl with several wine glasses. The campaign was removed after receiving an angry response on social media. (Representative Image via Unsplash)

Balenciaga apologised for its controversial ad campaign that features children cuddling teddy bears dressed in bondage gear.

PokerBaazi plans to spend around $15 million on marketing in 2023

"Marketing in general has evolved a lot. The game is big globally, it’s a big sport but then the learning curve is longer. It is not just a click thing where we can just call the customer and ask them to come and give it a shot. It’s a quick fix and wouldn’t not last long. So you have to add different elements and include that in your marketing strategy." Says Varun Ganjoo, co-founder and CMO - Baazi Games.

PokerBaazi is focusing on product development, partnerships and content generation as the three pillars of growth for the brand.

Tatas must retain Bisleri branding. In the water category, Bisleri is what Tata is in its categories: Experts say

As a brand, Bisleri has been synonymous to the packaged water category. Its advertising strategy has evolved over the years that includes building the packaged drinking water category, convincing that Bisleri water is safe to drink to battling the massive issue of counterfeiting. (Still from an ad)

Tata Consumer to acquire Bisleri International; the deal comes almost three decades after Bisleri International chairman Ramesh Chauhan sold soft drink brands Thums Up, Gold Spot and Limca to Coca-Cola.

Tata Consumer acquires Ramesh Chauhan’s Bisleri for 7,000 crores

Bisleri is India’s largest packaged water company and the turnover for FY23 is estimated at 2,500 crore with profit at 220 crore. (Still from an ad)

The decision was taken based on Chauhan’s indifferent health and his daughter’s incuriosity towards business. The current management will continue for two years as part of the deal.

Clutter Breakers: Why are Monster.com’s employees moving on?

In its new avatar FoundIt, the brand plans to make use of artificial intelligence (AI), data and analytics to serve jobs to its users. The company claims it serves more than 70 million job seekers now, and has 10,000 corporate customers across 18 countries. Business services provider Quess Corp owns the India, South East Asia and Middle-East businesses of Monster Worldwide, the parent company behind Monster.com. Images: Still from the brand's YouTube film.

As a part of its re-branding exercise, the recruitment platform’s top executives posted on LinkedIn that they are moving on… to nowhere but foundit.in, their new workplace.

Why are brands wrapping their messaging around Rap music?

Names such as Badshah, Raftaar, Naezy and Raja Kumari are not only popular in the music circuit but also among companies attempting to create brand recall and amplify their reach.

While Hip-Hop has always been a rage globally, Indian brands are now taking to the trend. Homegrown brands Ola, Mia by Tanishq, Unacademy and many others are hiring Rap artists to pen their brand anthems and jingles.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Momentous advertisements by Nike over the years for the FIFA World Cup

Nike has been tethered to the FIFA World Cup and football at large since donkey’s years. Having sponsored any teams and events, suffice to say, Nike is the sports biggest fan. As a brand, they have always impressed us with their creativity and ingenuity with every ad campaign that they have released during the World Cup season for years.

Nike has been a steady supporter of football and the FIFA World Cup for years. They have continuously come up with innovative and creative ad campaigns for the sporting event. Let’s take a look at some of Nike’s stand-out advertisements for the FIFA World Cup over the years.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.