Tag: brand marketing

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.

Memorable Rasna ads over the years that captured consumers’ hearts

Rasna is a staple in every Indian household. Amazingly popular among kids, its a very versatile product. You can mix it in cold water and instantly be energised, add it to dessert options or simply freeze them to make popsicles. The possibilities are endless.

Rasna’s founder Areez Pirojshaw Khambatta recently passed away. He left behind a legacy in the form of a successful homegrown brand that held the prime spot in the market for decades. Let’s take a look at some of Rasna’s famous advertisements and why they resonated with the viewers.

NFT is not just the marketer’s shiny new toy; Gaming and esports show the way

Gaming NFTs are becoming popular in India with companies in the space facilitating trading of digital assets. Since everything about gaming is digital - every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work.

NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement.

Virat Kohli: With a brand value worth Rs1500 crore, Kohli is one of India’s most bankable stars

Being the most followed cricketer after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post

Virat Kohli, cricketer and investor, is the face of brands like Audi India, Manyavar, Myntra and Fire-Boltt. Kohli became the first cricketer to sign a Rs 100-crore deal with Puma.

FIFA World Cup 2022: Qatar bans beer sale in all 8 stadium venues

Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. (Representative Image via Unsplash)

Alcohol is more available in Qatar than some Middle East states though it is served only in hotel restaurants and bars that have licences. It is illegal to consume it elsewhere.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

“WPP and our agencies actually grew more quickly in the first six months of the year than Google or Meta, Snap and Twitter. This demonstrates the value of what we do, the resilience of our business model, the fact that we tend to work with larger companies,” says Mark Read, CEO, WPP.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

Pepsi to giveaway NFTs as prizes from new collection in a social media contest

Pepsi Black Zero Sugar is all set to release a set of 20 NFTs minted on the Polygon blockchain centred around the classic Pepsi Black ‘Zero’ visual, inspired from brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the progressing world of social media and gamification.

Pepsi has released its very own ‘Pepsi Black Zero Sugar’ NFT collection to build a stronger connection with the new digitally savvy, young generation.

Mast & Meh: Cadbury 5 Star, Bournvita, Pepsi, 82°E, Amazon Pay, Mamaearth

Deepika Padukone’s new skincare brand 82°E's latest campaign depicts. It’s a visual collage capturing women practising everyday self-care rituals while also caring for their skin. Self-care for you could be anything. It could be allowing yourself to sleep five minutes longer, pushing yourself to follow an exercise routine or simply relishing your favourite food.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

HCLSoftware signs sponsorship deal with Formula One racing team Scuderia Ferrari

The HCLSoftware logo will make its debut on Scuderia Ferrari’s F1-75 single-seater, driven by Charles Leclerc and Carlos Sainz at Formula One’s season finale at the 2022 Abu Dhabi Grand Prix

The three-year long deal with Ferrari S.p.A. sees HCLSoftware become a strategic partner to the Scuderia Ferrari racing team, with a focus on supplying high-performance and precision technology.