JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.
Tag: IPL
Brands with lesser investments can also be present on IPL on digital: Starcom India’s Navin Lalchandani
Digital advertising dominates IPL, pushing ROI, reducing waste and making way for new brands.
IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers
Find out how brands are using the cricket juggernaut to reach audiences.
IPL’s free streaming on digital has given a lot of firepower to advertisers
The co-founder of CupShup says IPL on digital this season is seeing reduction in wastage due to factors like vernacular commentary option and more engagement embedded into the live matches.
JioCinema to grab two-thirds of total IPL AdEx this season
This season, the number of sponsors during IPL’s digital streaming has reached 26, which is the highest ever for any sporting tournament.
IPL on digital ensures laser sharp targeting for brands, says DDB Mudra’s Chirag Bhatia
Chirag Bhatia, senior VP – Digital, DDB Mudra Group talks about advertisers seeing good ROI and reduced ad spend waste in IPL 2023 on JioCinema.
Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL
Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.
IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu
Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.
How IPL 2023 became a thriving democracy of brands
It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.
Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground
Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.