Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?
Tag: Storyboard18
Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle – who came out on top?
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
In Conversation With Raja Rajamannar, Mastercard
Rajamannar, global chief marketing and communications officer, and president – healthcare business at Mastercard explains to Storyboard18’s Delshad Irani on how he as a decision maker is advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem.
How Ikea’s Bengaluru entry and Google Translate helped create Wakefit’s viral ad
A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.
Education category largest violator of advertising code in 2021-22: ASCI Report
Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.
Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat
Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we’ve seen.
2022 was India’s historic year at Cannes Lions. Here’s why
With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns
Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4
A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.
Which influencer categories will be most affected by TDS on freebies?
How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.
Cannes Lions 2022: Indian creatives shortlisted for 20 more Lions on Day 2
VMLY&R India, Dentsu Webchutney, Ogilvy India, among others are Cannes Lions contenders.